Content Operations Specialist (Contentful)

Description

What You’ll Do

• Create, edit, and maintain content entries including case studies, landing pages, blog posts, and articles.
• Ensure all content is optimized for readability, consistency, SEO, and conversion.
• Upload and format content directly within Contentful, including images, videos, and rich text elements.
• Maintain content taxonomy, metadata, and tagging systems for discoverability and governance.
• Ensure all content follows accessibility best practices, including proper semantic structure, alt text usage, and readability standards.
• Manage the content lifecycle by auditing, archiving, and updating entries to maintain accuracy, freshness, and CMS cleanliness.

• Partner with writers, designers, and marketers to plan and execute content that aligns with brand and campaign goals.
• Coordinate with product and dev teams to test new modules, templates, and content types.
• Support stakeholders by providing content structure insights and CMS best practices.

• Propose improvements to content operations and workflows within Contentful.
• Monitor content performance and collaborate on continuous optimization efforts.
• Identify opportunities to leverage AI tools to optimize and/or automate within various workflows.
• Collaborate with developers and product teams to refine and evolve Contentful content models, ensuring scalable structures, clear field definitions, and efficient editorial workflows.
• Maintain and document content governance guidelines, including naming conventions, taxonomy rules, and reusable component standards.
• Create and update internal documentation to support editors and cross-functional partners in using Contentful effectively.
• Ensure metadata, internal linking, and structured content elements are optimized for SEO and discoverability across all digital surfaces.

• Experiment with new modules and layouts within Contentful.
• Identify and report CMS or content structure issues, working with developers as needed.
• Conduct thorough QA on all Contentful entries to ensure pages accurately reflect the approved copy, designs, and brand standards.
• Validate published and staging environments by comparing Contentful builds against source materials (copy docs, wireframes, and high-fidelity designs), identifying discrepancies and resolving issues before launch.
• Perform cross-browser and device checks to confirm layout consistency, responsive behavior, and overall content integrity.
• Coordinate content releases, ensuring proper review, staging validation, and stakeholder sign-off before publishing.

Who You Are

• 2–4 years of experience in content management, digital publishing, or web content operations.
• Hands-on experience in Contentful (or a similar headless CMS).

• You can review copy and design with empathy for the audience, while staying mindful of structure, data, and conversion goals.
• You have a growth mindset and a willingness to learn new skills, tools, and processes.

• Comfortable working with existing modules and configurations as developed within Contentful.
• Familiar with UX/UI principles and basic front-end development frameworks — enough to tweak HTML code, embed media, and troubleshoot formatting.
• Not a developer, but you know how to talk to one.
• Proficient in AI tools, with a sound understanding of LLMs and agental frameworks.
• Understanding of API-driven content delivery and how Contentful entries connect to front-end components and templates.

• Able to juggle multiple projects and priorities in a fast-paced environment.
• Thrive in cross-functional settings with designers, engineers, and marketers.
• You are interested in marketing and content development, AND you are a “doer” - you can learn quickly, ask questions and take initiative.

• Experience with Canva, Figma, or other design tools is a plus.
• Experience with SEO optimization and analytics tools.
• Familiarity with UX writing or structured content design principles.
• Exposure to component-based design systems or modular content.
• Experience in B2B or SaaS environments.