Marketing Retention Specialist, CRM

BCLC exists to generate win-wins for the greater good.

For our people, our players, our province, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We generate win-wins by asking our employees, partners, and government stakeholders to continually evaluate the impacts of all activities and decisions on individuals, institutions, communities and the planet. Motivated and guided by our social purpose, everything we do must benefit the greater good.

We want you to be where you feel you can do your best work. This job can be done remotely providing you reside in BC.

For those who prefer working in a community with others, we have two beautiful offices in convenient locations:

2980 Virtual Way, Vancouver | 74 Seymour Street W, Kamloops

This is a Permanent, Full Time opportunity
Expected Salary Range: $70,177.00 - $87,722.00 - $109,652.00

Our typical hiring range will be +/- 10% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For over three decades, BCLC has delivered exceptional gambling entertainment for British Columbians. We continue to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.636 billion in net income to the Province of B.C. to support First Nations, local host governments, health care, education and community programs across the province.

The Team

You will be a part of a 70+ member Marketing, CRM & Loyalty group that spans brand, advertising, planning, content, experiential, digital media, marketing technology & creative. Taking an Agile Enterprise approach, we create relevant experiences, touchpoints, and content for our players, drive responsible growth and build our BCLC brand by delivering marketing solutions that capture the attention of our intended audience. We speak up, push boundaries, and build amazing experiences that excite our players and elevate our brand and business.

The Role

The Customer Relationship Marketing team at BCLC helps our Agile marketing teams reach the hearts and minds of over four million people in BC with customer relationship marketing strategies that captivate, delight and inspire them in moments that matter to engage in our experiences, play our games, guiding casual customers into loyal players. Reporting to the Manager, CRM Player Development, the Marketing Retention Specialist, CRM will use player data and marketing technology to develop insights, segment players, and develop informed marketing strategies and messaging to orchestrate personalized, relatable touchpoints that drive revenue and positive player experiences through responsible gambling.

What you will accomplish

• You will use data, analytics engines and CRM technology to develop customer segmentation, build and manage end-to-end customer lifecycle journeys and craft unique marketing campaigns in email, push, SMS and first-party data initiatives in channels we support
• You will build strong, collaborative relationships with multi-disciplined Marketing Specialists, Planners, Product Managers and Owners, Client Insights Specialists, as well as external stakeholders to develop, execute and measure marketing outcomes
• You will contribute to the development of an enterprise customer lifecycle strategy, building, monitoring & optimizing multiple campaigns
• You will proactively resolve player friction points across experiences and channels by developing action plans and scaling their impact

What will make you successful

• You’re a strong relationship builder, able to communicate concepts and plans with a wide range of stakeholders, and monitor updates to campaigns regularly
• You’re an analytical thinker, able to create stories out of data that appeal to players and inspire them to engage with our products and experiences
• You’re a positive and energetic team player who makes collaboration a breeze where ideas flourish
• You’re an aspiring marketing technology specialist, familiar with email, marketing automation and/or customer data platforms such as Salesforce, HubSpot, Marketo, Adobe and keep yourself up to date on industry trends
• You’ve worked with digital analytics platforms such as Google Analytics, Power BI, Salesforce/Tableau or Qlik
  

It would be awesome if you also had

• You’re curious, have an entrepreneurial spirit, and are an innovative thinker who can bring the pieces together when faced with a challenge
• You understand the role of customer empathy in the player experience, and can identify and assist in removing customer friction points
• You’ve worked with Agile methodologies in marketing or development teams

What’s in it for you

• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement
• We pride ourselves on our work-life integration and our 37.5 hour work week.
• Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
• See all our rewardshere
  

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong.

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out!

Did you know BCLC is an industry leader in player health & responsible gambling? Find out more!

All candidates must be at least 19 years of age and legally eligible to work in Canada