Director of E-Commerce

Role Overview

CTG Group is seeking a Director of E-Commerce to lead brand, campaign, and communications strategy across three companies : CTG, Giftcraft, and Malinda.

The Director of E-commerce is responsible for driving the overall strategy, performance, and growth of the company’s online business. This role owns the end-to-end digital commerce experience—from customer acquisition and conversion to retention and lifetime value—while managing the e-commerce P&L. This role serves as a key strategic partner to senior leadership, translating business objectives into scalable e-commerce initiatives and ensuring alignment across channels, platforms, and teams.

Key Responsibilities

• Define and implement e-commerce strategy for third party B2B wholesale platforms and B2C marketplaces such as Amazon, Wayfair, and Walmart
• Identify market trends, new product launches / innovations, and stay up to date on trends in the e-commerce and retail industry
• Lead online merchandising and product selection to develop online category strategies, assortment management, and visual merchandising while ensuring the proper inventory, promotional, and marketing support
• Manage relationships with buyers and account managers on the merchant side
• Contract negotiations and review terms
• Responsible for leading daily e-commerce operation, including sales, promotions, data analysis, digital merchandising
• Measure and report performance of all eCommerce sales, digital marketing campaigns and operational cost (ROI and KPIs) for EVP
• Lead the design and monitoring of advertising campaigns and refine as necessary based on data feedback
• Product forecast report and work closely with the warehouse, merchandising, and purchasing team in order to ensure the stock level is met based on its demand and growing trends
• Utilize strong analytical ability to evaluate B2B and B2C customer experience across multiple channels
• Other tasks assigned by management.

Qualifications

Benefits

Why Join Us

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