Specialist SFMC Campaign Deployment

Requisition ID : 184017

Career Group : Corporate Office Careers

Job Category : Digital Customer Journeys

Travel Requirements : 0 - 10%

Job Type : Full-Time

Country : Canada (CA)

Province : Nova Scotia

City : Dartmouth

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers.

Our mission is to nurture the things that make life better great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country.

With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

We are seeking a detail-oriented and experienced SFMC Specialist to join our team. The successful candidate will be responsible for building and executing multi-channel customer journeys through email, push notifications, and SMS messages.

They will create scalable processes to ensure the team's operational efficiency and effectiveness, while managing the deployment and optimization of campaigns.

Here’s where you’ll be focusing :

Multi-Channel Customer Campaigns :

• Build and execute multi-channel customer journeys using email, push, and SMS.
• Develop, test, and deploy campaigns, customer journeys, and triggers.
• Implement testing and QA strategies to optimize campaigns and ensure accurate, error-free content execution.
• Build and maintain email lists, ensuring best practices are followed.
• Manage the creation of campaign briefs to hand off to cross-functional teams.
• Oversee the email deployment calendar and keep email segments updated according to strategies.

Relationship / Stakeholder Management :

• Support the Manager in developing, communicating, and presenting campaigns and initiatives as the subject matter expert on DTC (Direct to Customer) communications.
• Maintain a high level of customer service with all stakeholders and business teams.
• Identify and resolve deliverability issues, bounce backs, spam complaints, and opt-outs.
• Monitor email campaign performance and implement optimization strategies.
• Communicate and document A / B test plans, project status, and strategic recommendations.

Key Support Accountabilities :

• Support multifunctional teams on special projects such as capability enhancements, system design, testing, and approvals.
• Identify and propose process or capability improvement opportunities.
• Present campaign results to the business.

What you have to offer :

• 3-5 years of experience in a marketing role, with direct-to-customer experience
• Strong skills in Salesforce Marketing Cloud, including Journey Builder
• Experience in project management and forecasting
• Strong understanding of CRM systems, data architecture, and integration principles.
• Effective communication skills, both verbal and written, with the ability to collaborate across teams and articulate technical concepts to non-technical stakeholders.
• Salesforce Marketing Cloud certifications (., Email Specialist, Journey Builder Consultant) are a plus.
• Experience in retail, e-commerce, or consumer goods industries preferred.
• Bilingual in English and candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada

If you are a proactive and organized individual with a passion for marketing and customer engagement, we invite you to apply for this exciting opportunity.

Join us to drive impactful campaigns and enhance our customer communication strategies

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.

This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively.

We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque :

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.