marketing specialist

Education

• College / CEGEP

Work setting

• Consulting firm

Tasks

• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Plan development projects
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Advise clients on advertising or sales promotion strategies
• Provide consulting services to government and other organizations
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Develop marketing strategies
• Ensure appropriate business / commercial licenses are in place
• Deliver presentations at conferences, workshops or symposia
• Develop and implement business plans
• Maintain and manage digital database

Computer and technology knowledge

• Jira
• Salesforce

Area of specialization

• Brand management
• Strategy

Work conditions and physical capabilities

• Work under pressure
• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Experience

• 2 years to less than 3 years