digital marketing specialist

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Ensure appropriate business / commercial licenses are in place
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Consult with clients after sale to provide ongoing support

Computer and technology knowledge

• Adobe Experience Manager (AEM)
• Microsoft Publisher
• MS Office
• MS Outlook
• Adobe Photoshop
• HTML editing software
• InDesign
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Database management
• Shopify

Security and safety

• Criminal record check

Work conditions and physical capabilities

• Work under pressure
• Attention to detail
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Quick learner

Health benefits

• Dental plan
• Health care plan

Other benefits

• Free parking available
• Parking available

Support for newcomers and refugees

• Does not require Canadian work experience

Support for youths

• Provides awareness training to employees to create a welcoming work environment for youth

Supports for visible minorities

• Provides diversity and cross-cultural training to create a welcoming work environment for members of visible minorities