Working Location : Hybrid(Game days and some evenings / weekends required)
Position Summary
The Event Operations & Merchandising Manager is responsible for overseeing all matchday operations and leading the club’s merchandise business. This role ensures a high-quality, safe, and consistent fan experience at every home match while also managing merchandise strategy, execution, and financial performance.
This role is focused on planning, oversight, and accountability. Game-day execution is supported by a dedicated operations team, while merchandise operations are supported by a Merch Coordinator and match-day part-time staff. The successful candidate brings strength in either l ive event operations and / or merchandise / retail management , with the ability to lead across both functions through structure, collaboration, and strong reporting.
Key Responsibilities
Matchday Operations & Fan Experience
- Oversee all matchday operations and stadium logistics to ensure a safe, seamless, and engaging fan experience
- Lead matchday planning, run-of-show development, and operational readiness across all home matches
- Provide oversight and direction to the Game Day Director and their matchday operations team, who execute on-site operations
- Ensure all stadium operations, staffing plans, and workflows are prepared and communicated in advance
- Serve as the senior operational lead on matchdays, with authority over real-time decision-making, issue resolution, and escalation
- Approve matchday staffing plans and respond to staffing changes as required
- Conduct post-match operational reviews and implement improvements
Merchandising Strategy & Operations
Develop and lead the club’s merchandise sales strategy, including product mix, pricing, promotions, and sales goalsBuild and manage the annual merchandise budget, forecasting revenue, costs, and marginsOversee merchandise inventory planning, logistics, and execution in collaboration with the Merch CoordinatorMaintain authority to set and adjust merchandise pricing, promotions, and product placement within approved budgetsEnsure merchandise locations, layouts, and processes support fan flow and maximize sales performanceReview weekly and monthly merchandise reporting, including inventory levels, sell-through, and financial performanceBe accountable for the bottom-line performance of the merchandise business, including revenue and margin targetsManage and evaluate key vendors and service providers, including merchandise suppliers, logistics partners, staffing providers, and operational contractorsSupport vendor selection, contract input, and performance reviews in collaboration with the VP, Marketing & OperationsServe as the primary operational point of contact for external vendors and partners on matchdaysCross-Functional Collaboration
Collaborate with Marketing, Ticketing, Partnerships, and Community teams to align matchday operations, promotions, activations, and merchandise initiativesProvide operational support for in-stadium activations and special eventsEnsure operational feasibility and execution readiness for revenue-driving and fan-facing initiativesOversee e-commerce merchandise operations and fulfillment, where applicableAlign in-stadium and online merchandise inventory, pricing, promotions, and reportingIdentify opportunities to expand or optimize merchandise sales channels over timeData, Systems & Reporting
Ensure effective use of operational, inventory, POS, and reporting systemsMaintain accurate, timely data and reporting across matchday operations and merchandise performanceIdentify and implement improvements to systems, tools, workflows, and reporting processesOperations Leadership & Administration
Provide leadership and oversight to the Game Day Director, Merchandise Coordinator, and supporting operations staffMaintain and continuously improve operational documentation, runbooks, and checklistsCoordinate with stadium partners, security, and service providersDevelop, maintain, and communicate emergency response plans in accordance with stadium policies and Northern Super League (NSL) guidelinesEnsure compliance with league, venue, and safety requirementsReallocate approved operations and merchandise budgets within defined parameters, as requiredSupport the development, training, and performance growth of direct reports and seasonal staffFoster a culture of accountability, preparedness, and continuous improvement across operations and merchandising teamsSuccess Metrics
Consistent, high-quality fan experience on matchdaysSmooth, on-time stadium operations with minimal escalationsStrong performance and preparedness of game day staffMerchandise revenue and margin performance against budgetAccurate, timely operational and merchandise reportingContinuous improvement in systems and executionQualifications & Experience
5–8+ years of experience in sports operations, live events, stadium operations, retail, or merchandise managementDemonstrated experience leading teams or managing vendors in fast-paced environmentsBusiness acumen with experience managing budgets, revenue targets, or P&L responsibility (merchandise or retail experience strongly preferred)Strong organizational, problem-solving, and communication skillsNote : Candidates may come from a stronger background in either event operations or merchandise / retail management. Success in this role is driven by leadership, structure, and accountability rather than being a hands-on expert in every function.Core Competencies
Fan experience focusOperational leadership and oversightFinancial and budget accountabilityClear communication and team coordination#J-18808-Ljbffr