Content Creator

Description

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity

The purpose of the Content Creator is to develop and maintain content roadmap for in‐application educational content library. Leveraging end to end content production skills, the role will execute video content strategies for Investly, including content for educational purposes within the Investly application, as well as for use in social media channels. The role has a dual reporting structure, reporting into the Investly team, but also the Corporate Affairs & Social Media teams.

What You Will Do

• Build and maintain a content library according the needs defined by the Investly marketing team and the social media team
• Develop and maintain content roadmap for in-application educational content library
• Work with subject matter experts in portfolio management, customer experience and marketing to prioritize highest impact content to educate users on investing and Investly
• Continually identify needs for new in-app content, and integrate this to the working roadmap
• Develop multi-segment content journeys targeted at specific client demographics
• Development and maintain content roadmap for social media within the Investly Content Pillars strategy
• Work with Marketing & Corporate Affairs team to develop roadmap for short-form content to be used in external channels such as social media
• Work with legal & compliance to vet and approve content roadmap for marketing and acquisition purposes
• To incorporate performance and feedback of video content in social channels to inform the roadmap
• Track and analyze performance metrics, providing insightful reports and data driven recommendations
• To script, film, direct and produce short-form video content in line with the content roadmaps
• Collaborate with Customer Experience, Marketing, Corporate Affairs, Legal & Compliance to ensure that content scripts meet both marketing & legal needs
• To produce all aspects of video all the way up to final approval by legal & corporate affairs
• Ensure that produced content meets compliance requirements, is in line with Investly Tone, Voice & Brand Guidelines, and within Fidelity‐wide content standards and guidelines.

What We’re Looking For

Skills and Knowledge