Marketing Manager - Greats.com

An incredible opportunity is here! If you're looking to take your career to the next level, this could be the perfect move.

Are you a skilled marketing professional ready for a dynamic and impactful role? Join UCG HUB as a Marketing Manager and showcase your expertise with one of our premier brands under the Unified Commerce Group — Greats (). In this role, you'll lead both digital and traditional marketing efforts, enhancing brand awareness and driving engagement across diverse channels.

If you're passionate about marketing and thrive in a collaborative environment, we’d love to hear from you!

Overview of accountabilities

• In coordination with the Head of Digital and Chief Brand Officer, identifying the key marketing stories to tell our customers across channels (email, social, digital ads, web)
• Own content planning, copywriting and briefing for all channels. Provide direction and feedback on photography and graphics for all marketing assets (email, social media, ecom, product, packaging, and more)
• Oversee the daily e-commerce operations, including site content optimization, merchandising, and adding new inventory to the website via Shopify
• Responsible to concepting, creating and scheduling social media content that drives the objectives of the brand
• Briefing creative & editorial partners on holistic content plans. The resulting assets and content should be in service to the Digital teams in order to drive the business while pushing for brand consistency and elevation
• Manage budgets and resources to deliver efficient and effective marketing initiatives

Cross-functional accountabilities

• Product and Merchandising teams to clearly understand our seasonal product strategies, flow calendars, and design inspiration
• Digital channel owner to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working to drive engagement and conversion
• Supporting the team on seasonal planning initiatives including preparing monthly product launch briefs to inform creative & editorial outputs
• Responsible for understanding the marketing and communication needs of the business and all its channels, incl. Retail, Wholesale, eCommerce; and setting priorities for marketing implementation
• Leading omni-channel implementation for strategic marketing projects

Who you are

• Genuinely a nice human being / Fun person to work with
• You are a strategic thinker who is quickly able to grasp business priorities and customer insights
• You challenge yourself to think outside the box and spark creativity with your team and colleagues, but you are analytical and know when to balance intuition with data
• You are collaborative and empathetic to the needs and priorities of different stakeholders
• You love fashion and product, and have a strong grasp on the footwear market and competitive landscape
• You are highly organized but flexible, and able to pivot when the situation demands

Qualifications

• Bachelor’s Degree required
• Approximately - years of Marketing experience, retail and/or footwear industry preferred
• Experience in strategizing, developing and delivering upon Marketing strategies to meet company objectives
• Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners
• Proficient in Google Suite
• Knowledge of Shopify Plus, Figma and Klaviyo a plus
• Highly organized and able to work both independently/cross-departmentally
• Enthusiastic and eager to grow and learn with the company

About us

Founded in , GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high quality footwear at an exceptional price/value proposition for today’s consumer. Our commitment to you is to create sneakers with a premium fit and feel that's built to last. We make shoes that last a lifetime and we like to make them in a responsible way.

Greats is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.