Senior Creative Director
Dossier / ZGM Vancouver BC Full-Time Senior Leadership
Role Overview
Dossier / ZGM is seeking a Senior Creative Director to lead the creative helm of a legacy design studio with over three decades of iconic brand creation. This is a rare opportunity to shape the next chapter of a firm that has built brands like Mikes Hard Lemonade and consistently delivered transformative work for established CPG food & beverage wellness and corporate clients.
This is a senior leadership role for someone who combines creative vision with strategic rigor someone who can guide complex branding projects from strategy through execution while leading multidisciplinary teams and upholding Dossiers reputation for creating enduring brands that drive meaningful business success.
Youll direct the full creative process across brand identity naming packaging and experience design and mentor emerging creative leaders. Youll work closely with our strategy and account leads to ensure creative work is grounded in business objectives and market realities while building strong working relationships with senior client stakeholders.
This role requires proven CPG or brand transformation experience strong production knowledge and the presence to lead complex stakeholder conversations. You should be equally comfortable in strategy sessions and design reviews with a track record of launching successful brands and products.
Based in Vancouver BC. Hybrid working model supported.
What Youll Do
Creative Leadership
- Lead creative direction on major rebrands product launches and portfolio transformations
- Drive the creative process from strategy and naming through brand identity packaging and experience design
- Ensure creative work balances brand ambition consumer insight and commercial viability
- Partner with strategy and account leads to translate business objectives into compelling creative solutions
- Present and defend creative vision to senior executives founders and investor groups
Strategic Design Thinking
Apply systems-thinking to brand and product architecture growing existing platforms and envisioning future portfoliosGuide brand positioning that differentiates in category while supporting commercial goalsAdvise on package form factor development and optimal manufacturing approachesIntegrate product claims and messaging structures into cohesive design systemsStay attuned to consumer and design trends applying insights strategicallyProject & Process Leadership
Oversee complex multiphase projects including category creation brand architecture and new product developmentGuide teams through stage-gate processes and product launch timelinesMaintain strong understanding of production processes technical execution and manufacturing realitiesEnsure projects meet quality timeline and budget expectations while supporting sales and marketing needsTeam Development
Lead and align design and production teams with clarity and discernmentMentor senior designers and emerging creative leadersFoster a collaborative high-standards creative cultureBuild team capabilities in human-centered design and innovation methodologiesStudio Leadership
Represent Dossiers creative vision externally through thought leadership and industry engagementContribute to studio growth and evolution of creative practicesCollaborate with senior leadership on studio direction and key decisionsMust-Haves
Senior Experience : 12 years in creative leadership at an agency or design studioCPG / Brand Expertise : Deep experience in CPG (food beverage wellness) with proven brand creation refresh and line extension workTrack Record : Proven success launching brands and productsCreative Range : Expertise across brand identity naming packaging and brand communicationsStrategic Positioning : Strong ability to diagnose business challenges and articulate clear creative vision that aligns with client objectivesProduction & Technical Fluency : Solid understanding of package form factors manufacturing options printing techniques and production processesProcess Knowledge : Understanding of product stage-gate development and launch processesTeam Leadership : Proven ability to lead and inspire multidisciplinary creative teamsClient Presence : Confidence presenting to C-suite executives and ownership teamsSystems Thinking : Ability to see how individual projects fit within broader brand architecture and portfolio strategyNice-to- Haves
Specialization working onwine or premium beverage branding including portfolio tiering estate positioning and technical label execution
Knowledge in Canadian Wine MarketBackground in both agency and client-side rolesExposure to venture-backed or high-growth brandsFamiliarity with design systems and scalable brand architectureExperience in entrepreneurial or boutique agency environmentsSales & Marketing Acumen : Strong awareness of go-to-market requirements and execution needsWhy Join Dossier / ZGM
Take the creative helm of a studio with 30 years of category-defining work and proven business impactLead transformative projects for ambitious brands across CPG food & beverage wellness hospitality and private capitalShape the next chapter of a firm that has built iconic enduring brands like Mikes Hard LemonadeCollaborate with founders established brands and private capital partners who value strategic creativityHybrid working model with senior leadership autonomy and direct influence on studio evolutionRequired Experience :
Director
Key Skills
Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign
Employment Type : Full-Time
Experience : years
Vacancy : 1