Responsibilities :
Strategic Product Management :
- Contributes to strategic choices by advising top management pro-actively and by working out strategic choices in the product management policy.
- Managing the product life cycles for their own product portfolio.
Product Marketing :
- The Product Manager is responsible for the effectiveness and the margin of the product groups.
- They are simultaneously controlling quality, market acceptance, price value, further developments, and marketing & communication (implementation in the market), purchase, production, product development.
- Ensuring margin per product group is according to plan.
- Ensuring all vital aspects (quality, market acceptance, etc,) are under control.
- Remains fully aware of the trend of the product group.
- Ensures Product Data accuracy and completion.
Product Group(s) :
The Product Manager monitors the lifecycle of a product (from birth to grave) in terms of sales, turnover, and contribution.
Where necessary they conduct changes in the product group(s).
- The Product Manager provides for a balanced product range, with optimal contribution.
- They advise sales units about price recommendations and price and discount policy.
- The Product Manager secures the content of technical specifications within the product range.
- Products are analysed in terms of phase in its lifecycle, sales, turnover, contribution, potential, competitive power, and potential for further innovation.
Market Analysis :
- Investigates wishes in the market and judges them on feasibility and makes sure that is in close contact with selling entities, Product Development and Research, Operations, and International Marketing Communications (IMC).
- The Product Manager is the intermediate between these functions. The ratio between price, efficiency and quality is important.
- Ensures needs, trends, and developments of the regional and international market are identified and reported.
- Confirms chances and threats are identified and reported.
- Ensures competition is analysed and reported.
- Analyses and reports feasibility in terms of price level, quality standard, turnover, sales, type of clients and end-users.
- Ensures good contacts with leading marketing organizations are established and maintained.
- Confirms market strategies are developed and interested.
Product Innovation :
- The Product Manager delivers input for specifying product development and improvement projects to R&D.
- Conducts product innovations and new product introductions, based on analysis.
- Responsible for Go to market and works as the intermediate between IMC, Sales, R&D, production, and product quality department.
This includes sharing information by means of an info sheet that contains relevant data and input.
Responsible for the input of relevant (financial) data of the market, so the Product Manager can create a realistic business case for an innovation or improvement projects.
Sales Execution :
The Product Manager has frequent contact with the General Managers and / or (Regional) Sales Managers of the North American entities to achieve a good working relationship and contribute to a transparent way of sharing knowledge.
Technical Support :
The Product Manager supports the application technicians (and other colleagues as relevant) with their knowledge of markets and products to support customer satisfaction.
Required Skills and Knowledge :
- Knowledge of market leaders in the installation / construction markets
- Knowledge of latest regulations and experience driving certification projects (UL, FM, etc.)
- Excellent English language skills (verbal and written)
- Good knowledge of various IT applications, such as MS Office (Word, Excel, Outlook), ERP, CRM, etc.
- Knowledge of production techniques
- Collaborative personality, with the ability to prioritize in a multi-task environment
- Can collect, analyze, and deliver information
Education and Experience :
- Bachelor’s or Master’s degree in Commerce or Technical educational background
- Knowledge / Experience in North American commercial market development