Assistant Brand Manager

Your Mission

Provide professional level support to the Canadian Marketing team with all aspects of national marketing campaigns and promotions with a strong emphasis on execution.

This position will operate in a liaison role between the Canadian Marketing Team, cross-functional teams both in Canada and US / International, Franchisees across Canada and partners / vendors.

This position will complete projects independently and with a team and exercise authority and discretion appropriate to the position.

How You’ll Make an Impact :

Support Marketing team in national campaign execution,) in-restaurant / on-site restaurant POP support, and support the execution of new product testing.

Plan and coordinate store visits to conduct field research.

• Work with Marketing Managers to develop and execute campaign communication, including field communication, meeting minutes, post analysis, gathering and reporting on data / key metrics for all areas of marketing campaigns and provide timely updates to marketing leads.
• Work with Marketing Managers to develop supporting LRM concepts for each marketing campaign, including digital LRM and Grand Opening support.

Identify and research potential new resources and best practices (franchisee success stories ) for national implementation.

• Work with Digital Marketing Manager on digital campaign execution, including influencer marketing, digital activations and other digital marketing support as required.
• Provide support to marketing teams (and cross functional teams as needed) on special projects, researching new tools and resources to launch projects nationally, and managing workbacks and timelines
• Assist with coordination and execution of cross promotions and / or crew incentive programs (i.e. : Pepsi, etc.) from ideation process through implementation, communication, rewards and evaluation.
• Digital menu board content execution, including : Administer digital price change updates, discrepancies and follow up new store openings, and test market rollouts.
• Keep Marketing leadership informed of project status and collect and disseminate information to department / project leaders as appropriate.
• Pricing reviews and audits of brand and competition.
• Thorough comprehension of budgets, BCRs and general administrative tasks associating with maintaining and advertising budget.
• Other duties as assigned by Director of Marketing.

Who You Are :

• Bachelor’s degree in Marketing, Business Administration or other related field or equivalent experience may be considered.
• 4-6 years of experience in marketing and preferably, in QSR and / or field marketing.
• Professional demeanor and ability to maintain confidentiality.
• Sound judgment and decision making ability.
• Evidence of excellent verbal and written communication and presentation skills. Demonstrated proofing skills.
• Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere.
• The ability to manage multiple projects concurrently.
• Demonstrated proficiency with Microsoft Office applications; Outlook, Excel, PowerPoint, Word, Adobe Acrobat and Teams.
• Demonstrated analytical skills with the ability to compile, analyze, summarize and present data for management review.

Exceptional attention to detail with the ability to meet tight deadlines.

Preferred Knowledge, Skills and Abilities : Experience working in the QSR restaurant industry.

Where You’ll Work :

• Home-office based. Office time / in person meetings as scheduled. Strong, reliable Wi-Fi required.
• Travel through United States, assigned markets 10-20% of the time as necessary, through a variety of transportation modes.

Eligibility and ability to obtain documentation required for travel (i.e. : visas) and adherence with corporate travel policies.

You will be required to work non-traditional hours (weekends, evenings, etc.) as needed.

Disclaimer :

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.