GTM Engineer

7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy‑to‑use app and industry‑specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long‑term vision of creating a thriving restaurant industry through the power of connected & engaged teams.

GTM Engineer – At 7shifts, you’ll manage and build the infrastructure behind GTM motions, supporting GTM teams to drive conversion, activation, retention, and growth. Reporting to the Director, Revenue Marketing, you’ll build infrastructure that connects to programs and solutions with automation tools, LLMs, and no‑code / low‑code platforms to drive key results for the business. Partnering with GTM and growth teams, you’ll create seamless experiences that convert prospects and expand customer value. You’ll also help support our marketing technology stack, including building programs within existing systems to help deliver results in partnership with growth teams.

What you’ll do :

• Extract company and contact data from external APIs (e.g., Google Places, Yelp Fusion, Veridion) and custom scripts; clean and normalize it through automated SQL workflows; and enrich it using LLMs and heuristics to power segmentation and personalization across the GTM organization
• Work with tools like Marketo, AppCues, Braze, and Customer.io to build campaigns that leverage Snowflake data for targeted, personalized marketing experience
• Maintain and improve ETL processes to ensure data quality, freshness, and reliability across 7shifts’ growth system.
• Build and deploy internal apps and workflows (via Retool and / or custom code) that enable marketing and sales teams to self‑serve, launching experiments, enrolling contacts, and activating data
• Develop and maintain internal micro‑apps ("vibe coding") that empower growth & GTM teams to self‑serve and operate efficiently.
• Integrate LLMs to extract structured metadata (e.g., industry, persona, job function) from unstructured sources like websites and job titles to support GTM strategies
• Detect and surface high‑intent buying signals (e.g., new hires, tech stack changes, CX‑related job postings) and route them into outbound engines
• Partner closely with marketing, content, data engineering, product, and sales teams to translate GTM strategy into scalable data and automation systems

What you bring :

It’d be even cooler if you had :

Compensation

The base compensation range for this position is CAD $92,000 - CAD $130,000 . This range reflects the full growth path for the role, from building core skills to accomplished performance, through to role mastery. We typically target the accomplished level when hiring externally. At this level, individuals bring relevant experience in the role, demonstrate strong job‑related skills, operate with confidence and consistency, and are able to deliver impact with limited ramp‑up while still having meaningful opportunities to grow.

Compensation at 7shifts is performance and growth‑driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your specific placement within this range is based on your job‑related skills, knowledge, and experience, as well as our internal equity assessment. We are always happy to discuss our approach throughout the hiring process.

Our commitment to our Shifties :

We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.

We thank you for your interest in joining the 7shifts team!

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