Senior Content Editor - North America
A commercially minded content professional with significant editorial and writing experience and a strong understanding of higher education in the USA and Canada is required. The role blends traditional content production with AI‑assisted drafting and ideation, so the candidate must shape, refine, and elevate content across channels while responsibly using AI tools to enhance quality, efficiency, and creativity.
Essential Skills, Knowledge, and Experience
- Working knowledge or direct experience with Canadian and U.S. higher education
- Passion for great writing and storytelling, combined with creativity and strategic thinking
- Strong portfolio of editorial and writing work across marketing materials for print and digital channels
- 4+ years of established commercial content writing and editing experience across brochures, flyers, case studies, blog posts, website pages, press releases, and social media posts
- Experience writing and editing for an international audience with intercultural sensitivity and awareness
- Experience developing and implementing creative briefs
- Outstanding written English with meticulous attention to detail on consistency, tone of voice, grammar, quality, and suitability
- Superior fact‑checking and research skills to ensure accuracy and credibility
- Understanding of digital content production best practices and principles that drive qualified web traffic
- First‑rate communication and collaboration skills and a drive to challenge the status quo
- Comfortable working independently and as part of a distributed global team
- Ability to manage multiple projects simultaneously and meet deadlines
- Bachelor’s degree
- Must be authorized to work in Canada
AI‑Related Skills
Confidence using AI tools to generate outlines, draft variations, and ideation inputsAbility to craft strong prompts and iterate effectively to produce accurate, on‑brand AI‑assisted draftsExcellent editorial judgement to refine AI‑generated copy into polished, human‑quality contentUnderstanding of AI risks (e.g., hallucinations, inaccuracies, bias) and rigorous fact‑checking and quality assuranceOpenness to exploring new AI tools and helping integrate them into team workflowsDesirable Skills and Experience
Previous role in international higher education or student recruitmentWorking understanding of differences between American, Canadian, and British EnglishExperience in localization and / or writing for multiple audiences and channelsUp‑to‑date knowledge of UX writing, SEO best practices, and information architectureExperience developing user journeys, flat plans, and structured content briefsFamiliarity with video scriptwritingBasic image‑editing skills and experience with Adobe InDesignFamiliarity with industry‑standard CMS platforms (WordPress a plus)Experience analyzing web metrics and using insights to optimize contentProficiency in another language and / or experience working or studying abroadRole and Key Responsibilities
The Senior Content Editor, North America will be the lead writer and editor for U.S. and Canadian university partnerships, working closely with designers, videographers, and other stakeholders to develop high‑quality marketing assets.
Editorial Leadership
Serve as the lead editor and content specialist for university partnership projectsAct as the internal authority on American and Canadian English usage, tone, and terminologyEdit and refine copy across digital, print, and multimedia marketing assetsUphold accuracy, consistency, and adherence to brand, style, and product guidelinesProvide guidance to UK‑based colleagues on North American messaging and localizationAI‑Supported Content Development
Use AI tools to generate first drafts, outlines, alternate versions, and message variationsDevelop prompt libraries and templates for efficient, repeatable content productionElevate and polish AI‑generated drafts to final publication‑ready standardsCollaborate with the wider content team to integrate best‑practice AI workflows responsiblyStay aware of emerging AI capabilities and advise on opportunities to improve efficiency and qualityCross‑Functional Collaboration
Partner closely with Product Marketing to ensure content aligns with product strategyWork with the Senior Project Manager and Head of Content, North America to manage approvals and deadlinesCollaborate with North American university partners to co‑create contentLiaise with freelance videographers and content creatorsCollaborate with Design and Video teams to align messaging and visual assetsEngage with Sales and Admissions teams to ensure content meets market needs and supports recruitment goalsPhysical Requirements
Sitting, standing, walking, climbing, lifting up to 25+ pounds, pulling, pushing, carrying, grasping, reaching, bending, crawlingVisual acuity, color determination, speaking, listening, may drive a vehicleLocation
Edmonton, AB, Canada
Employee Type
Employee
Job Functional Area
Content / Material Creation
Kaplan International is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.
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