Digital Marketing Analyst

Have you done digital marketing at a company in the past, but the company just wasn't the right fit for you? Maybe they didn't utilize your natural gifts & talents as much as you wish they would have. Or maybe you enjoyed the work, but didn't like driving to their office every day. Perhaps you're a freelancer who is passionate about marketing, but finding good long‑term clients, trying to collect payments, and all that "business management" stuff isn't your thing .

Do you desired the freedoms that come with being an independent business owner , but appreciate the rewarding work and steady, predictable income from a great marketing job ?

Enjoy the best of both worlds by becoming a marketing subcontractor at Proven Results Agency! We are a real company based in Winkler, Manitoba for the past 17 years and our team of 7 people works online from our home offices. My name is George Krahn; as the founder of this agency, I have deliberately chosen to move away from the traditional employer / employee model where we would all drive to a central physical office to work.

We are a virtual marketing agency with an incredible team of marketing subcontractors in Manitoba, Alberta, British Columbia, and in a couple of locations in Mexico. Each of us works independently from our remote offices , yet we all collaborate very well on Zoom calls and chats & comments in our project management system.

To make communication on projects more efficient, our team works at the same time for 4 hours each day from 10 : 00 am to 3 : 00 pm, which we call our core hours. Beyond that, as a team member, you have the flexibility to choose your own work hours and get your work done when you are most productive . We typically work up to 35 hours per week.

When we are able to, we occasionally meet in person for fun activities to spend time together outside of work. We are in need of a full‑time person to fill the role of Digital Marketing Analyst.

The Role

This role of Digital Marketing Analyst is to analyze, optimize, and regularly report on digital advertising accounts, call tracking, and CRM systems for a variety of companies that are clients of our agency. Here’s a quick video overview of the "Analyst" type of person we are looking for.

• Digital Ad Account Maintenance
• Digital Ad Account Analysis, Call Tracking Analysis, and CRM Analysis
• Digital Ad Account Optimization
• Assisting with Ad Campaign Buildouts when needed
• Holistic Client Account Analysis & Recommendations
• Shared Responsibility & Direct Communication with Client

The ideal person would already be somewhat familiar with tasks such as split testing ads and other account maintenance tasks. That means reviewing which ads performed best, pausing the worst ads, and adding new ads to be tested. It’s also reviewing what people searched for and adding irrelevant keywords to the ad campaigns.

Activities such as analyzing the client’s ad accounts would be a key part of this role. Our complete lead generation system integrates call tracking and a CRM system, so analysis of those systems would be included in your responsibilities.

Making data‑informed decisions and implementing changes in the ad accounts based on the trends & patterns identified would be essential for success in this role.

During busier times when there is more demand for new ad campaigns, you would assist the Digital Marketing Manager in building out ad campaigns on Google, Meta (Facebook & Instagram), LinkedIn, and possibly other ad platforms. That involves doing research on the client’s product or service, brainstorming the text of the ad, adding images or videos to the ad, and choosing the best page of their website to send a person to when they click or tap on the ad.

You would eventually have direct communication with the client by email and on Zoom video calls. You would share the responsibility for their account with the other team members at our agency and manage it well to achieve the client's goals.

Full training on our approach & our systems is provided by our agency using our growing library of training videos & written procedures for our processes & systems, as well as one‑on‑one Zoom calls & messaging to answer questions that arise after going through the training & procedures material.

This role works very closely with me, the founder of our agency, my executive assistant, and our Digital Marketing Manager.

This role reports directly to the founder. This role makes decisions in the best interest of our agency in the founder’s absence.

Compensation

Our compensation model is an hourly rate plus loyalty bonus. Our budget for the starting hourly rate is around $25  / hour and it would increase over the first year depending on 3 main things :

The right person will scale up quickly at our agency.

As a contractor, you are also eligible to claim a variety of expenses, which means you will typically pay less tax than an employee earning the same hourly rate. These tax deductible expenses should be discussed with your accountant.

Marketing contractors track hours worked on our agency provided online timesheet and bill our agency every 2 weeks for services provided using their own billing / accounting app or software.

Loyalty Bonus : team members receive an annual bonus for every continuous year of working at our company, which is based on the number of years of service.

Our Ideal Person

We will gladly continue training the right person if you already have a basic foundation in digital marketing. We hire for attitude and we train for skills.

Prerequisites

Required Reading / Learning

Technical Requirements

Term of Contract

There will be an initial 2‑week paid audition . This is so that you can get a feel for the actual projects & tasks that you would be working on. It allows you to change your mind if the position isn’t what you thought it would be. It also allows us to gauge your progress over a couple of weeks to see if you are learning at an acceptable pace.

If the audition goes well, we would offer you a contract. The contract is active for one (1) calendar year from the start date agreed upon by both parties.

There is an optional renewal of the contract at the end of the term. A renewal must be agreed upon by both parties. Revisions to the renewed contract must be made prior to the end of the term & agreed upon by both parties.

Either party that desires to break the contract before the end of the term must give the other party thirty (30) days of written notice.

How To Apply

If all of the things on this page excite you and if you enjoy being part of a team that works hard & has fun doing it, then this might be a great career choice for you! Get started now by completing this short questionnaire & attaching your résumé!

We look forward to possibly working with you!

Sincerely,

George Krahn

Founder & Business Strategist

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