Senior Marketing Specialist, Events & Activations

About Vancity

Vancity is a member-owned credit union built on the principles of inclusion social justice and community impact. Since 1946 weve worked to challenge the status quo break down barriers and build a more equitable future. With bold commitmentsincluding becoming net-zero by 2040 across all mortgages and loanswe are championing financial resilience climate action and belonging for our members and communities.

As the largest private sector Living Wage Employer in Canada and home to a team of 2300 passionate employees Vancity offers competitive rewards and benefits diverse career pathways and the opportunity to be part of something bigger.

Your Role in Supporting Our Members:

Were looking for a Senior Marketing Specialist Events & Activations to lead the planning and delivery of Vancitys most visible high impact events and community activations. You will translate brand and community priorities into memorable values aligned experiences elevating how Vancity shows up at marquee moments partnerships and local activations. Youll partner closely across Marketing Brand Branches Partnerships and Creative Services to ensure every detail reflects Vancitys values and strengthens community connection.

This is a fulltime role with hybrid flexibility primarily based at Vancitys head office. You will be required to attend the events and activations you lead across the province with travel required to Toronto from time to time. These events may take place on weekends or evenings.

How Youll Make an Impact:

• Leading end-to-end strategic planning and execution of owned and marquee events objectives experience design production schedules run-of-show onsite leadership and post-event measurement.
• Liaising with internal stakeholders and external vendors to align deliverables quality standards and timelines; owning briefs statements of work and onâsite coordination.
• Ensuring brand-aligned experiences across all touchpoints (collateral signage staffing merchandise) in partnership with Creative Services so our presence is consistent accessible and values driven.
• Supporting sponsorship activations with key community partners adapting playbooks to each partners audience and goals while safeguarding Vancitys brand and community impact.
• Collaborating with Branch teams on activation toolkits and scalable templates that branches can deploy confidently.
• Managing budgets contracts risk logs permits/insurance safety and accessibility requirements and reconciliation.
• Setting KPI frameworks (e.g. attendance engagement lead capture brand lift) producing impact reports and debriefs and codifying learnings into future playbooks.
• Coaching and directing coordinators vendors and brand ambassadors to deliver polished highâimpact onâsite experiences.
• Coordinating with Social Media to capture and amplify live event content and member stories across channels.

What Youll Bring to the Team:

• 57 years of experience in experiential marketing community engagement events partnerships or related fields with a track record of delivering complex highâvisibility events.
• Demonstrated strength in event strategy production and vendor management including runâofâshow leadership and onâsite problem solving.
• Experience building activation strategies playbooks and scalable templates; familiarity with collateral signage and merchandise planning.
• Proficiency with digital tools for project tracking communication budgeting and reporting; dataâinformed approach to measuring impact.
• Strong stakeholder management and the ability to align crossâfunctional teams toward clear objectives and quality standards.
• Working knowledge of accessibility and inclusive event practices sustainability considerations and communityâfirst engagement.

Youll Thrive Here If You Are:

• A strategic thinker and hands-on experience designer who can connect brand values to powerful community moments.
• A clear confident communicator and relationship builder who represents Vancity with care and credibility.
• Calm under pressure solutionsâoriented and energized by turning complexity into organized repeatable excellence.
• Adaptable curious and comfortable navigating ambiguity in a fastâmoving missionâdriven environment.
• Passionate about inclusion sustainabilitycommunity impact and motivated to make Vancitys values tangible.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.

What Youll Earn:

This role offers a salary range of $76500 to $95000. The base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements

Why Youll Love Working Here:

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: Were the largest private-sector Living Wage Employer in Canada and consistently ranked among Canadas Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year with additional days earned over time.
• Extra Stat Holidays: In addition to BCs 11 statutory holidays we offer 2 extra days plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life recognizing that retirement looks different for everyone.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous Black or Trans. With special permission from the BC Human Rights Commissioner this initiative provides access to career development opportunities prioritized job screening and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative in line with the BC Personal Information Protection Act (PIPA). For details please see our dedicated Talent Programs job posting.

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage) we encourage you to let us know by contacting our Talent Acquisition team at Were here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality so you can participate fully in the process.

Required Experience:

Senior IC

Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full-Time
Experience: years
Vacancy: 1