Public Relations Specialist

Job Title : Public Relations Specialist (Copywriting / Media Outreach)

What you’ll be doing :

The Public Relations Specialist will be responsible for shaping and maintaining Transformer Table’s positive public image through impactful media outreach, strategic copywriting, and PR initiatives. Working closely with our Marketing and Communications team, you’ll ensure the brand’s messaging aligns with its core values and resonates with diverse audiences.

• Media Outreach : Develop and implement PR campaigns, write press releases, pitch stories to media outlets, and build relationships with journalists and media representatives to secure coverage.
• Copywriting : Craft compelling content, including press materials, blog posts, website copy, email campaigns, and promotional materials, maintaining a consistent brand voice.
• Strategic Planning : Collaborate with internal teams to identify opportunities for public relations campaigns that align with business objectives and support marketing strategies.
• Event Coordination : Plan and execute media-related events such as product launches, press conferences, and trade show appearances, ensuring seamless communication and engagement with attendees.
• Reputation Management : Monitor media coverage and public sentiment, addressing concerns or negative publicity promptly and professionally to safeguard the brand’s image.
• Campaign Analysis : Measure the effectiveness of PR efforts, analyze campaign performance, and prepare reports highlighting successes and areas for improvement.
• Industry Research : Stay up-to-date with PR industry trends, competitor activities, and emerging opportunities to keep Transformer Table at the forefront of innovative communication strategies.
• Collaboration : Work closely with the Marketing Media team to align PR initiatives with digital marketing, influencer campaigns, and social media strategies.

What you bring to the team :

Bachelor’s degree in Public Relations, Marketing, Communications, or a related field

Minimum 5 years of experience in public relations, copywriting, or media outreach

Proven ability to secure media coverage and craft compelling narratives

Exceptional written and verbal English communication skills

Strong project management and organizational skills

Ability to work effectively under tight deadlines in a fast-paced environment

Experience with media monitoring tools and PR software is a plus

Creative thinker with a strategic mindset and attention to detail

Team player with excellent interpersonal and relationship-building skills

Passion for storytelling and connecting with audiences

Bilingualism (English and French) is an asset

Some Of The Goods :

Free lunch every Friday

Regular company social events

Paid personal days

On-site gym

Competitive pay and benefits

Group Health Insurance (medical, dental, and paramedical)

Discretionary bonus

Who We Are :

As one of the fastest-growing startup companies in Canada, Transformer Table has championed customer service and client satisfaction. Since its incorporation in 2016, Transformer Table has grown exponentially, building a client base worldwide. We are only just beginning : working with retailers such as Costco, Staples & HomeSense, appearances on Dragons’ Den QC & Canada, presence at hundreds of trade shows across North America, and over $7M funded on Kickstarter, the opportunity to join our team isn't one you want to miss.

Job Types : Full-time, Permanent

Pay : From $60,000.00 per year

Additional Pay :

Bonus pay

Benefits :

Company events

Dental care

Discounted or free food

Extended health care

Life insurance

On-site gym

On-site parking

Paid time off

Store discount

Vision care

Schedule :

Monday to Friday

Ability to commute / relocate :

Pointe-Claire, QC H9R 5W5 : Reliably commute or plan to relocate before starting work (required)

Education :

Bachelor’s Degree (required)

Experience :

Public Relations or Copywriting : 5 years (required)

Work Location : In person (1 day a week work from home)