Email Copywriter & Lifecycle Marketer

The Email Copywriter & Lifecycle Marketer is responsible for turning our audience’s intent, questions, and motivations into high-converting email and SMS conversations that drive revenue, retention, and long-term trust. You will contribute to creating highly-targeted and segmented marketing campaigns, lifecycle emails, retention / reactivation programs, and loyalty building communications. This is an individual contributor role that reports to the Cofounder.

Backgrounds in direct-response copywriting, content marketing, growth marketing, or brand storytelling are all welcome. What matters most is your ability to move people to action through writing.

Please Note : This position will be based fully in-office 5 days per week at Circuit Stream Office : 1011 1st Street SW, Calgary AB.

KEY RESPONSIBILITIES

• Own the strategy and execution of all email and SMS messaging across the customer lifecycle - from first lead to loyal customer
• Write persuasive, high-converting email and SMS copy tailored to where each reader is in their buying journey
• Use testing, performance data, and customer insights to continuously improve engagement, replies, and conversions
• Deploy that messaging through automated journeys, campaigns, and CRM workflows
• Report regularly on email and CRM performance to senior leadership and cross-functional teams.
• Support the sales team with high-performing email and SMS templates and sequences.
• Drive retention and revenue through lifecycle marketing strategies, including reactivation and loyalty campaigns.
• Collaborate with cross-functional teams to run campaign emails tied to product launches and scheduled promotions.
• Use our CRM (HubSpot) to bring your campaigns to life, turning segmentation, timing, and automation into more relevant and effective conversations.
• Work closely with our Sr. Media Buyer to support and convert a seven-figure sales pipeline through email and CRM tactics.
• Stay on top of trends in email marketing, CRM tools, and performance optimization techniques.

ROLE REQUIREMENTS

CORE COMPETENCIES

WHAT’S IN IT FOR YOU

OUR VALUES (Part of everything we do!)

What makes us different makes us stronger. We want our companyto be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We’re committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment.

By submitting your application, you are giving your consent for us to contact you by phone, text, or email.

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