Director - Product Management - Value Added Services

Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.

The Senior Product Manager – Value-Added Services (VAS) is accountable for developing and executing the portfolio of adjacent value-added products and services that complement core broadband and wireless offerings. The Senior Product Manager leads the end-to-end product lifecycle — from market opportunity assessment and partner selection to development, launch, and performance optimization — ensuring VAS offerings are strategically aligned, commercially viable, and operationally scalable.

Key responsibilities include :

• Define and execute the Value-Added Services strategy and roadmap, aligned with broadband core product strategies.
• Identify emerging customer needs and technology trends to shape new product concepts.
• Lead end-to-end product development across concept, business case, design, testing, and launch.
• Partner with Technology, Operations, and Digital teams to ensure seamless customer experience and backend integration (billing, CRM, provisioning).
• Manage ongoing optimization through performance analytics and customer feedback loops.
• Identify and negotiate strategic partnerships with third-party vendors, OTT providers, and technology partners
• Lead contract structuring, go-to-market alignment, and joint business planning with partners.
• Ensure partner solutions integrate effectively within the company’s network and digital ecosystem.
• Develop business cases for new VAS opportunities, including revenue potential, ARPU uplift, and ROI.
• Collaborate with Finance and Strategy teams on investment prioritization and performance tracking.
• Ensure new services enhance the broadband customer experience, driving satisfaction and loyalty.
• Monitor customer adoption, retention, and service quality metrics to guide product evolution.
• Foster a culture of innovation, agility, and data-driven decision-making.
• Collaborate cross-functionally with Marketing, Sales, Technology, Operations, and Finance.
• Represent the VAS portfolio at executive governance forums and strategy reviews.

The ideal candidate will possess :

Condition of employment :

As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.