Data Scientist – Generative AI (Marketing Focus)

Job Description

DataScientist –Generative AI

ONLY CANDIDATES WITH A COVER LETTER ATTACHED WILL BE REVIEWED.

Data Scientist – Generative AI (Marketing Focus) – Job Posting

Reports to : Manager, Data Science & Engineering

Location : Go Auto - Edmonton, AB, Canada

General Summary

As a Data Scientist, you are a key member of the Business Intelligence Department,

playing a critical role in driving actionable insights, aiding in strategic decision-making

and contributing to the overall growth of the company. You will collaborate with data

scientists, data architects, business intelligence analysts and software developers to

build production-grade data products. You will work closely with the Marketing Team to

design, build and productionize GenAI-driven solutions. You will also contribute to

broader data analysis and data science initiatives across different business domains.

This role blends hands-on data science, applied GenAI, marketing-focused analytics and

personalization, and business problem-solving, with a strong emphasis on delivering real,

measurable outcomes.

Responsibilities

• Adhere to the core values of being : TRUSTWORTHY, TEAM PLAYER and HAPPY

TO HELP

customers and coworkers

liability or integrity of any dealership staff, guests, the dealership itself or the

company

sense of community with the team

coworkers

Primary Duties

personalization strategies

continuously improve GenAI products

testing) to measure impact and drive decisions

across the business

Cloud platforms (Microsoft Fabric and GCP)

analytical workflows, while ensuring performance, reliability, and business value

and non-technical stakeholders

Qualifications

debugging

Models (LLMs) and retrieval-augmented generation (RAG) pipelines

frameworks

real-world business problems

with both technical and non-technical stakeholders

complex projects and a keen attention to detail

and documentation tools (Slite, Confluence, Notion)

This job description outlines the general nature of the role and is not intended to be an

exhaustive list of responsibilities. The Data Scientist is expected to adapt to evolving

business needs and contribute where their skills can create the most value.