Territory Manager - BC Interior

The Opportunity

The Territory Manager, BC Interior is responsible for managing sales and community engagement activities in their assigned territory. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Regional Sales Manager.

Responsibilities

Selling & Influencing

• Territory Management: Oversee all accounts within the assigned territory, establishing the company as the preferred partner for key customers.
• Brand Awareness & Engagement: Build brand recognition and drive community engagement across the assigned market.
• Growth & Distribution: Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service.
• Marketing Execution: Drive marketing initiatives to build consumer loyalty and accelerate sales growth.
• Stakeholder Education: Lead industry and brand education sessions for key partners and retail stakeholders.
• Territory Administration: Maintain accurate, up-to-date account records and administrative data.

Key Performance Indicators (KPIs)

Achieve growth and operational targets across key performance areas:

• Volume and market share growth
• In-store merchandising standards and product placement
• Distribution reach and product quality standards
• Route plan compliance and call frequency requirements

Relationship Management

• Strategic Partnerships: Build and maintain long-term account relationships that align with the annual operating plan.
• Retailer Collaboration: Develop strong working relationships with store managers and frontline staff across all assigned retail locations.
• Compliant Promotion: Identify unique promotional opportunities within relevant regulatory frameworks.

Planning & Self-Management

• Sales Execution & Strategy: Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
• Budget & Expense Management: Allocate and track promotional and consumer budgets effectively to maximize ROI while remaining within financial and merchandising guidelines.
• Pipeline Development: Generate new sales leads, event partnerships, and local sponsorship opportunities.
• Local Initiatives: Facilitate community engagement, retailer-led training, and compliant product sampling.
• Schedule Optimization: Autonomously manage daily operations, including weekly and monthly call planning.

Experience & Qualifications

• Sales Experience: 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Track Record: Proven success in meeting or exceeding sales quotas and in-store execution KPIs.
• Industry Background: Experience in beverage alcohol or adjacent CPG sectors is considered an asset; previous Brand Manager experience is a plus.
• Territory & Remote Execution: Demonstrated ability to work independently in a remote field sales capacity.
• Customer-Centric Approach: Ability to translate consumer insights into actionable sales strategies.
• Data & Tech Literacy: Tech-savvy with comfortable navigating data-driven environments and CRM systems.
• Media Relations: Experience conducting local media interviews or serving as a brand spokesperson is an asset.
• Logistics & Travel Requirements: Clean driver's abstract and a willingness to travel within the territory.