Salesforce Marketing Cloud (SFMC) Business Analyst
VDart Inc • Mississauga, ON, Canada
10 hours ago
Job type
- Quick Apply
Job description
Role: Salesforce Marketing Cloud (SFMC) Business Analyst
Job Location: Mississauga, ON Hybrid (2-3 Days onsite)
Mode: Contract
Job description:
- Work with business and marketing teams to understand campaign requirements and translate them into Salesforce Marketing Cloud solutions
- Design configure and support Email Studio Journey Builder Automation Studio Contact Builder and Content Builder
- Build and manage email campaigns customer journeys triggered communications and marketing automations
- Configure audience segmentation Data Extensions subscriber management preference management and personalization
- Develop dynamic and personalized email content using AMPscript HTMLCSS and SQL
- Create SQL queries and automation workflows for segmentation campaign execution and data processing
- Support campaign planning configuration testing deployment monitoring and postproduction troubleshooting
- Work with APIs and integrations between Salesforce Marketing Cloud Salesforce CRM Data Cloud and other enterprise systems
- Perform requirement analysis solution design impact assessment and technical documentation
- Partner with business stakeholders to define campaign journeys segmentation rules business logic and acceptance criteria
- Ensure appropriate email marketing practices related to consent optinoptout unsubscribe handling and deliverability
- Troubleshoot campaign journey automation data and integration issues
- Provide guidance and support to developers and campaign execution teams
Required Skills
- 8 years of overall IT CRM Marketing Technology experience
- Strong Salesforce Marketing Cloud experience
- Email Studio.
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Data Extensions and subscriber management
- AMPscript
- SQL
- HTMLCSS for email development
- RESTSOAP API and integration understanding
- Campaign management and marketing automation
- Audience segmentation and personalization
- Email testing and troubleshooting
- Strong understanding of functional requirements and ability to translate them into technical solutions
- Good stakeholder communication and client facing skills
Mandatory Skills : Salesforce Marketing Cloud Account Engagement (Pardot)
Good to Have Skills : Salesforce-marketing Cloud Architecture