Social Media Content Specialist

Job Description

Content Creation & Publishing

• Build and maintain the social media content calendar based on brand narratives, campaigns, launches, and priorities.
• Create, write, edit, and publish platform-specific content, including Reels, Stories, carousels, short-form videos, and social posts.
• Select the right visuals, footage, copy, hooks, and formats for different audiences, including homeowners, contractors, landscape architects, designers, and dealers.
• Transform photo shoots, video productions, projects, launches, and events into multiple pieces of social content.
• Develop new content ideas, angles, and formats that align with the Techo-Bloc brand.
• Use AI tools for research, ideation, writing, content adaptation, and performance analysis.

Social Media & Community Management

• Manage Techo-Bloc’s social platforms day to day, including scheduling, publishing, monitoring, and community engagement.
• Respond to comments and messages and help build an engaged community around the brand.
• Stay connected to emerging social trends, formats, sounds, and conversations within design, architecture, landscaping, outdoor living, and lifestyle.
• Experiment with hooks, visuals, captions, formats, and calls to action to understand what resonates with our audiences.
• Identify sensitive comments or customer questions and collaborate with the appropriate internal teams when needed.

Creators & Influencers

• Identify creators, designers, influencers, and potential collaborators who align with Techo-Bloc’s brand and audiences.
• Develop clear creative briefs outlining the story, angle, key messages, and expected deliverables.
• Coordinate creator timelines, logistics, invitations, and content deliverables.
• Organize creator-generated content and identify opportunities to adapt and repurpose it across Techo-Bloc’s social channels.

Events, Launches & Brand Activations

• Create social content around product launches, trade shows, events, shoots, and brand activations.
• Capture and coordinate live, behind-the-scenes, and real-time social content.
• Work with internal teams, partners, and participants to coordinate content needs and follow-ups.
• Identify potential collaborations and content opportunities that can extend Techo-Bloc’s reach.

Performance & Optimization

• Monitor social performance across key metrics including reach, engagement, audience growth, clicks, and conversions.
• Identify what is and isn’t working and translate those insights into actionable recommendations.
• Continuously test and refine content, formats, posting frequency, and creative approaches.
• Share performance insights and recommendations with the Brand Storytelling & Content Manager.

Qualifications

• 2–4 years of experience creating content and managing social media for a brand, agency, or media company.
• Strong working knowledge of Instagram, TikTok, Pinterest, Facebook, YouTube, and LinkedIn, including their respective formats, trends, and audiences.
• Ability to shoot and edit short-form content quickly and effectively.
• Strong visual judgment with an eye for composition, detail, aesthetics, and brand consistency.
• Strong copywriting and storytelling skills in both French and English.English is necessary because the role involves creating content for, and engaging with, communities, creators and partners across North America.
• Comfortable taking a creative idea or brief and turning it into finished social content.
• Strong understanding of social media trends, audience behaviour, and modern content consumption.
• Organized and comfortable managing multiple projects, content deadlines, and priorities simultaneously.
• Curious and experimental, with an interest in testing content and using performance data to improve results.
• Able to take creative direction while bringing your own ideas and perspective to the work.
• Strong interest in design, architecture, landscaping, outdoor living, home, and lifestyle brands.
• Comfortable collaborating with creative teams, photographers, videographers, creators, influencers, and other internal stakeholders.

Assets

• Experience with social media management and scheduling platforms such as Later, Sprout Social, Hootsuite, or similar.
• Experience with content creation and editing tools such as CapCut, Canva, Adobe Premiere, Lightroom, Photoshop, or similar.
• Experience working directly with creators or influencers.
• Experience creating content for design, architecture, home, construction, hospitality, or lifestyle brands.
• Experience covering events, launches, shoots, or activations for social media.

Location

Saint-Hubert, Québec
Some travel may be required for content shoots, events, trade shows, and brand activations.

Additional Information

Career Growth and Recognition: At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Financial Stability: We’ve experienced consistent growth, reflecting our strong financial health and continued geographical expansion across North America.

Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Why Join Techo-Bloc?

• Competitive salary
• End of year Bonus
• Referral Bonuses
• Group insurance plan
• Free access to a virtual family doctor through virtual care
• Company matching RRSP
• Employee discounts on Techo-Bloc’s products
• Employee Assistance Program (EAP available 24/7)

Techo-Bloc is committed to building a diverse workforce reflective of the diversity of Canada.

If you are looking for a challenging and exciting new role, we want to meet you, send your application now!