Creative Designer

Stride Creative Designer Job Description

The Creative Designer has extensive and in-depth creative skills, and develops compelling, brand-aligned creatives across various marketing channels. This role works closely with marketing and creative team members to translate campaign strategies and creative concepts into polished, effective materials that perform consistently within the marketing campaigns.

Job Responsibilities

Creative & Campaign Development

• Translate creative briefs, campaign strategies, and marketing objectives into effective visual communications.

• Contribute to creative concept development, brainstorming, and visual exploration for campaigns, brands, and marketing initiatives.

• Design and produce creative assets for integrated marketing and advertising campaigns across print, web, digital, video, and other channels.

• Adapt campaign concepts and master creative into multiple sizes, formats, platforms, and placements while maintaining consistency and creative quality.

Digital & Web Design

• Design and build website pages, landing pages, campaign microsites, and other digital experiences using established brand and UX/UI best practices.

• Apply responsive design and user-experience principles, with consideration for Core Web Vitals and Google PageSpeed Insights performance standards.

Digital Advertising & Social Media

• Develop digital advertising artwork for platforms including Meta, display/programmatic, Pinterest, Reddit, and other digital media channels.

• Create organic and paid social media graphics, including static, carousel, animated, and short-form formats.

• Design email marketing graphics, templates, and other supporting campaign assets.

Print & Out-of-Home

• Design print advertising and marketing materials, including newspaper and magazine ads, brochures, direct mail, posters, signage, inserts, and other collateral.

• Develop creative for out-of-home advertising, including billboards, transit, digital displays, and other large-format applications.

Video & Motion

• Create, edit, and produce video content for digital advertising, social media, websites, presentations, and other marketing applications.

Brand & Visual Assets

• Apply established brand standards consistently across all creative materials, including typography, colour, imagery, layout, and visual hierarchy.

• Support the development and evolution of brand identities, visual systems, templates, and brand guidelines.

• Source, select, and appropriately use photography, illustration, stock imagery, iconography, and other visual assets.

• Retouch, resize, manipulate, and optimize imagery for different media and production requirements.

Production, Quality & Asset Management

• Prepare production-ready artwork and files according to specifications for print vendors, media partners, digital platforms, and other external suppliers.

• Review and proof creative materials for accuracy, consistency, technical specifications, and overall quality before release.

• Apply accessibility principles to the design, including typography, colour contrast, readability, and visual hierarchy.

• Maintain organized working files, templates, and final assets using established naming conventions and file-management processes.

Collaboration & Workflow

• Collaborate with marketing, copywriting, digital media, program, and other internal teams to ensure creative supports campaign objectives and channel requirements.

• Participate in internal creative reviews and incorporate feedback accurately and efficiently.

• Manage multiple creative assignments simultaneously while meeting established production schedules and campaign deadlines.

• Stay current with design trends, digital platforms, advertising formats, production techniques, and emerging creative technologies.

• Support additional creative and marketing initiatives as required.

Requirements

• 5+ years of professional graphic design, creative design or related experience, preferably within an agency, marketing department or a fast-paced in-house creative environment.

• 5+ years of experience with Adobe InDesign, Photoshop, Illustrator and Premier - After Effects experience would be an asset

• 3+ years of experience with Canva

• 5+ years of experience in website build, advanced customization and troubleshooting. Using HTML, CSS, PHP, Javascript, Wordpress CMS and page builder tools.

• 2+ years of experience with Figma, using advanced tools such as components, variants, Auto Layout, variables, prototyping etc.

• Strong understanding of design layout optimization, visual communication, branding, and creative production.

• Strong organization, time management, and attention to detail.

• Ability to work independently, take initiative, and manage multiple priorities.

• Ability to stay current with emerging design trends, technologies, platforms, and creative tools.