Category Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: $98,400 - $116,800 +

BONUS: Starting Bonus at Target $24,600

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VACANCY TYPE: This posting reflects a vacant position.

LOCATION: Vancouver Office; 5 days/week in office.

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY:

The Category Manager plays an integral role in leading development of insights, identifying opportunities, and communicating recommendations to lead future industry growth for our retail customers. This role will focus on leveraging data and insights to shape category strategies and enhance shopper engagement across our portfolios of beer and beyond beer. This role will have a solid understanding of consumer and shopper behavior, market dynamics, and the ability to translate insights into actionable strategies.

JOB RESPONSIBILITIES:

• Build strong relationship with regional retailers as a trusted Category advisor across all areas of the Beer & Beyond Beer business.
• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources.
• Synthesize learnings from various sources (shopper data, scan data, customer research) to create clear and impactful selling stories in a visually appealing manner using PowerPoint.
• Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications.
• Partner with Sales team to engage external retailer buying team with goal of identifying opportunities to grow the Beer and Beyond Beer categories.
• Lead the assortment recommendations and create planograms based on category analysis and on objectives of profitability, quantities and aesthetic.
• Monitor and report on category performance, providing regular updates and recommendations to senior management.
• Stay current with industry trends and regulatory requirements to ensure compliance and competitive advantage.

JOB QUALIFICATIONS:

• Proficiency utilizing Excel and PowerPoint to manipulate and organize data.
• Familiarity using space planning software (JDA, etc.).
• Strong familiarity with syndicated data, software, and measures (IRI, Numerator, LDIA, IRI, Dunnhumby, etc.) with ability to understand information, develop insights and identify opportunities when analyzing large data sets.
• Strong verbal and written communication skills, with ability to confidently present insights, opportunities and recommendations to internal or external stakeholders in a persuasive manner.

WHY LABATT:

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.