Director of Marketing - Zanchin Automotive Group

Director of Marketing career and employment opportunities await you.

The Power to Move You

Company Overview

Join one of Canada’s leading automotive dealer groups with over 38 dealerships across Ontario. We pride ourselves on delivering exceptional customer experiences across multiple dealership locations and brands. As we continue to grow, we are seeking a strategic, forward-thinking Director of Marketing to lead and elevate our marketing efforts, build brand loyalty, and drive profitable growth across digital and traditional channels.

Position Summary

The Director of Marketing will lead the development and execution of the company’s comprehensive marketing strategy. The role combines creativity, data driven decision making, and team leadership to enhance brand positioning, optimize customer acquisition, and support revenue goals across our dealer network. Reporting directly to Andria Zanchin Principal and Executive Vice President, the Director will shape the marketing vision and align initiatives with business objectives. This full-time position is an in-office position and will require some travel days to visit dealerships at times.

Key Responsibilities

Strategic Leadership

• Develop and implement an integrated marketing strategy aligned with business goals.
• Lead brand evolution and market positioning initiatives for parent company “Zanchin” brand as well as children company’s “dealerships”.
• Provide strategic counsel to Marketing Team and senior leadership on market trends and opportunities.

Digital Marketing & Analysis

• Oversee digital marketing channels including SEO/SEM, email social media, online advertising, contact strategy and website performance.
• Leverage data analytics to inform strategy, optimize campaigns, and report performance metrics.
• Implement CRM strategies to improve engagement and retention.

Creative and Traditional Marketing

• Guide the development of creative assets, including promotional campaigns, multimedia content, and dealership specific materials.
• Oversee traditional marketing such as print, radio, television advertising, sponsorships and event marketing.
• Ensure Brand consistency across all channels.

Team Management

• Team of Zanchin Marketing Strategists will report directly to Director of Marketing including 6 strategists, 2 videographers, and 2 digital campaign managers.
• Director will manage, mentor and build a high performing marketing team.
• Ensure team is serving best practices to dealerships and OEM campaigns are aligned each month while dealership identity is maintained.
• Foster a collaborative and innovative culture across internal stakeholders and vendor partners.

Cross Functional Collaboration

• Partner with sales, service, parts, finance, operations and IT and HR to ensure cohesive marketing execution and ROI
• Manage external agencies, consultants and vendor relationships to support strategy
• Negotiate group rates for vendors to implement across all dealership roof tops.

Education and Professional Requirements

• Bachelor’s degree in marketing, Business, Administration, Communications or related field from a recognized Canadian College or University.

Preferred

• Master’s degree in marketing or MBA (asset not essential)
• Professional certification in Marketing or Digital Marketing certification eg: Google Analytics, Digital Marketing Institute.

Experience

• 10 + years of progressive marketing experience preferably in automotive, retail or multi – location consumer businesses.
• 5+ years in a senior leadership role managing teams and cross-functional initiatives
• Proven success driving ROI focused brand building
• Exceptional strategic planning, analytical and communication skills
• Strong understanding of digital Marketing tools, data analytics and marketing automation.
• Experience maintaining budgets

Why choose Zanchin Automotive Group?

Your career ambitions will be achieved -- we offer career development and advancement.

You will be part of a winning team -- we are a leader in the industry driven by 50 years of people-centric business modeling.

Your voice will be heard, and ideas celebrated -- we have an entrepreneurial and strategic attitude, that welcomes and supports individual ideas and strategies.

You will enjoy a competitive pay plan -- we offer many employment perquisites.

You’ll be part of a culture at the forefront of transparency, communication, and engagement – we are a Team and work together to achieve and thrive.

Apply now to join a dynamic company where the future is limitless and embark on an exciting career and journey.

Interested in becoming part of the Zanchin Automotive Group team? Send your resume with salary expectations for review and consideration. We thank all applicants for their interest, but only those candidates selected will be contacted.

Zanchin Automotive Group is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process, we will work with you to meet your needs.