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Vice President, Marketing (Go-to-Market)Bilinguallink • Winnipeg, Canada
Vice President, Marketing (Go-to-Market)

Vice President, Marketing (Go-to-Market)

Bilinguallink • Winnipeg, Canada
1 day ago
Job type
  • Full-time
Job description
Vice President, Marketing (Go-to-Market) About the Company Innovative cloud-based education technology (EdTech) providing online training solutions

Industry E-Learning

Type Privately Held, Private Equity-backed

Founded 2003

Employees 501-1000

Categories

Technology

Information Technology & Services

E-Learning

Specialties

learning technology

learning management systems

e-learning

corporate training and development

compliance training

upskilling

in the flow learning

onboarding

professional development

mentorship

customer education

ai

software

hr tech

course creation

course selling

consulting software

hr software

learning software

and agentic ai

About the Role The Company is seeking a VP of Marketing with a focus on Go-to-Market strategies. This pivotal role is not confined to traditional marketing or sales functions but is at the crossroads of product, sales, and customer success. The successful candidate will be responsible for leading a team that is instrumental in converting leads into customers and driving revenue growth within the existing customer base. This includes owning product marketing, product evangelism, solution engineering, and analyst relations. The VP will be the key figure in ensuring that the company’s market positioning, competitive messaging, and product narratives are compelling and consistent across all customer interactions. They will also be accountable for both new customer acquisition and the strategic positioning of new products to foster expansion within the current customer base.

Applicants for the VP of Marketing role at the company should have a minimum of 10 years’ experience in B2B SaaS, with at least 5 years in a leadership position related to product marketing, GTM, or revenue-facing teams. The role requires a proven track record in improving win rates, shortening sales cycles, and a deep understanding of the demo-to-close process. The ideal candidate will have a strong analytical mindset, be data-driven, and possess the executive presence necessary to engage with a range of stakeholders, from C-level executives to industry analysts. Experience in enterprise software, particularly in LMS, HCM, EdTech, or adjacent markets, is preferred. The role demands a professional who is fluent in AI and can effectively communicate the company’s differentiation in this rapidly evolving market.

Hiring Manager Title CMO & CPO

Functions

Product Marketing

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Vice President, Marketing (Go-to-Market) • Winnipeg, Canada

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