Specialist, Social & Content, BRP Experiences

At BRP Experiences, we curate unforgettable powersports adventures in iconic destinations around the world-giving people every reason to pack up and go now. From mountain peaks to coastal roads, we create and share unforgettable powersports adventures at a global scale.

We're looking for an organized and motivated Social Media & Content Specialist to help bring that vision to life across our channels. In this role, you'll support the day-to-day execution of social media content, help coordinate content creation across global destinations, and assist in distributing stories that showcase our brand and experiences.

Think: creating scroll-stopping content, tapping into the right influencers and creators, and building activation strategies that hit in the fast-moving travel and adventure space. This is a great opportunity for someone who's detail-oriented, creative, and excited to grow in the fast-paced travel and adventure space.

You’ll Have The Opportunity To

Social Media Strategy & Activation

• Collaborate on the annual social strategy, aligned with global brand objectives;
• Own and execute monthly social content planning and deployment, including key brand moments, social trends, and always-on programming;
• Activate paid and organic amplification strategies across social platforms;
• Collaborate cross-functionally (Brand, PR, Partnerships, DOO Studio) to achieve social activations;
• Act as the gatekeeper of social channels, providing guidance to outfitters, managing collaboration requests, and ensuring all co-created content meets brand standards;

Social Media Content Creation

• Own the end-to-end content production process, from photoshoot briefing to assets delivery;
• Coordinate with content creators and partners on timelines, asset management, and delivery to keep content pieces on track and within scope;
• Identify and test new content formats and emerging trends to continuously evolve and elevate content performance;
• Occasionally create or edit social-first content to support real-time needs and opportunities.

Social Media Reporting & Analytics

• Develop and deliver monthly, quarterly, and ad hoc performance reports using dashboards, platform insights, and structured analysis;
• Monitor social, cultural, and platform trends, translating insights into actionable recommendations;
• Provide data-driven strategic input to refine content approach and strengthen the brand narrative.

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES

• Bachelor's degree in Marketing, Communications, Journalism, or a related field;
• 2-4 years of experience managing social media for brands, with a strong focus on social-first content creation and storytelling;
• Proven experience managing end-to-end content production, from briefing partners to final asset delivery;
• Demonstrated ability to collaborate cross-functionally and contribute to integrated marketing campaigns and communications;
• Highly organized and detail-oriented, with the ability to manage multiple projects and shifting priorities effectively;
• Excellent written and verbal communication skills in English;
• Ability to create basic content assets using tools like Canva (an asset);
• Passion for adventure, with a strong interest in the travel and powersports space; motivated to build deep knowledge of BRP products.

If you're someone who gets energized by the intersection of social media, brand storytelling, and adventure culture, we'd love to hear from you.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation - You want it, we have it:

• Annual bonus based on the company's financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination: It's about the journey.

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