Experience using intent data, engagement signals, and account intelligence to prioritize and activate accountsStrong campaign planning, writing, project management, and analytical skillsFive or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketingThe ability to move between strategic planning and hands-on executionA clear understanding of how marketing supports pipeline, sales progression, and revenueExperience leveraging AI agents to maximize production and programming to meet at speedStrong hands-on experience with HubSpot, including segmentation, workflows, campaigns, automation, and reportingA collaborative approach and experience partnering closely with SalesExperience developing and executing account-based programs for complex or multi-stakeholder sales cyclesExperience in edtech, higher education, workforce development, SaaS, or marketplace businessesFamiliarity with academic buying committees, procurement processes, and institutional budget cyclesExperience with paid account targeting, data enrichment, website personalization, or ABM platformsExperience building an ABM program from an early stage
#J-18808-LjbffrSenior Manager of Account Based Marketing • Vancouver, Metro Vancouver Regional District, Canada
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