Digital Marketing & Fundraising Manager

Who We Are

The leading charity investing in health care innovation in BC

VGH & UBC Hospital Foundation is Vancouver Coastal Health’s primary philanthropic partner, raising funds for specialized adult healthcare services and research for all people living in British Columbia. VGH & UBC Hospital Foundation is the leading charity investing in healthcare innovation in British Columbia and partners with donors to raise essential funds for Vancouver Coastal Health, supporting VGH, UBC Hospital, GF Strong Rehab Centre, Vancouver Coastal Health Research Institute, and Community Health Services.

About the Role

The Digital Marketing & Fundraising Manager is a strategic, shared role designed to bridge VGH & UBC Hospital Foundation’s Annual Giving (AG) and Marketing & Brand Engagement (MBE) teams — ensuring strong alignment between digital fundraising objectives, digital marketing strategy, and brand excellence.

Reporting jointly to the Associate Director, Annual Giving (50%) and the Brand Marketing Lead (50%), this role is uniquely positioned to connect fundraising priorities with integrated marketing, audience growth, and digital engagement strategies.

The role is accountable for developing and executing coordinated, data-driven digital strategies that raise brand awareness, drive revenue growth, expand the donor base, and enhance the end-to-end donor experience across digital channels. It ensures that core digital capabilities — including paid media, email, website, SEO/SEM, marketing automation, and analytics — are effectively leveraged to deliver fundraising outcomes while maintaining a strong, consistent brand presence.

The Manager also plays a key role in strengthening digital effectiveness across the Foundation by improving coordination between teams, building internal capabilities, and ensuring digital programs continue to evolve in support of organizational priorities.

Key Responsibilities

• Leads integrated digital fundraising programs generating $1.2M+ annually, with accountability for revenue growth, donor-base expansion, and audience engagement.
• Serves as a central bridge between Annual Giving (AG) and Marketing & Brand Engagement (MBE), aligning fundraising priorities, digital strategy, and brand objectives.
• Leads the Foundation’s digital marketing strategy and oversees all digital channels to deliver an integrated approach to audience engagement and revenue generation.
• Drives donor acquisition, retention, and pipeline development through coordinated, data-driven campaigns and optimized digital journeys.
• Leads the development and execution of integrated digital fundraising strategies that align organizational revenue goals with brand and marketing objectives.
• Oversees digital fundraising campaigns (including email, social media, digital advertising, webpage, and donation page strategies), ensuring seamless integration with broader marketing initiatives.
• Oversees SEO/SEM strategy to improve discoverability and support both engagement and revenue objectives.
• Leads marketing automation and lifecycle journey design, ensuring consistency across engagement and fundraising touchpoints.
• Implements A/B testing and experimentation frameworks to improve campaign performance.
• Leads digital analytics and reporting across both functions, providing shared insights to inform decision-making and optimize performance.
• Oversees website and donation platform user experience and conversion optimization, ensuring alignment between brand experience and fundraising effectiveness.

What You Offer

• Demonstrated success leading integrated digital marketing and digital fundraising programs with measurable results
• Proven ability to operate effectively within a cross-functional environment
• Strong strategic, analytical, and problem-solving skills, with the ability to connect marketing activity to revenue outcomes
• Expertise across digital channels, including email, paid media, search, donation platform, and website optimization
• Experience with segmentation, personalization, and marketing automation
• Excellent collaboration, relationship-building, and stakeholder management skills
• Strong project management and organizational abilities, with capacity to manage multiple priorities
• Excellent written and verbal communication skills, with the ability to craft compelling, audience-centric digital content
• High attention to detail and strong results orientation
• Proficiency with CRM platforms (Salesforce preferred) and digital analytics tools
• Adaptable, proactive self-starter, comfortable working in a complex and evolving environment

What We Offer

The successful candidate can expect a starting salary between $83,800 and $104,800, depending on factors such as skills, experience, and internal equity. Once hired, salary is reviewed annually, and successful employees have the opportunity for their salary to increase over time.

Additional variable pay (merit/bonus), defined benefit pension plan, extended health and dental benefits for you and your partner/children, flexible working arrangements, four weeks’ paid vacation, investment in professional development and subsidized access to transit, fitness, cycling and parking facilities all contribute to a top-notch total rewards package.

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