Vice President - General Manager, Canada

Job Description

Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada — driving sustainable growth, strengthening customer and consumer engagement, and leading a high-performing team to success.

Core Responsibilities

• Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans.
• Meet local financial targets, including sales, costs, and profits, while enhancing colleagues and customer satisfaction.
• Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders.
• Lead the market in digitalizing the consumer journey and expanding eCommerce.
• Manage the operational aspects of the Canadian business, actively participating in strategic projects and task forces at the Americas or Global level.
• Advance the team’s People and Culture Agenda, emphasizing Succession Planning, Capability Building, Inclusion, and Team Development.
• Prioritize innovation by leveraging experience and data‑driven insights to support and challenge the team in testing, learning, and scaling.
• Lead a dedicated team of ~40 commercial colleagues.

Play your part in the team succeeding!

The General Manager (GM) will join the Americas leadership team, playing a key role in guiding the LEGO® Brand's Business-to-Business efforts, as well as national and regional marketing and operations throughout Canada. The GM will collaborate in developing the 3-year strategic plan, lead market-wide transformation projects, and be accountable for business performance.

Do you have what it takes?

• General Management Expertise Proven experience in P&L ownership and a strong track record of driving commercial success.
• Sales Experience Extensive background in consumer products, lifestyle, FMCG, fashion, or consumer-focused e-commerce.
• Global Experience Demonstrated ability to deliver exceptional results in a global context.
• Leadership Qualities Inspiring and passionate leader with a growth mindset, capable of building high-performing B2B teams. Demonstrates authenticity, self-awareness, and flexibility, effectively influencing within a matrixed structure while adapting to changing circumstances.
• Stakeholder Management Ability to cultivate relationships with agencies, IP partners, distributors, specialist retailers, and e-commerce players.
• Digital Savvy Deep understanding of digital transformation affecting consumers, shoppers, and customers.

Compensation

The annual base salary for this position has a range from $281,356.00 - $422,034.00 based on anticipated responsibilities, market benchmarks, and organizational set-up. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law when determining the salary. A bonus scheme with a target Bonus of 30% of the annual base salary is in place for this position as well as a standard benefit package. The comprehensive remuneration details, incl. benefits, will be communicated upon finalization of the employment offer.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

#J-18808-Ljbffr