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Lean In Canada, Vancouver Network
Marketing LeadLean In Canada, Vancouver Network • Vancouver, Metro Vancouver Regional District, Canada
Marketing Lead

Marketing Lead

Lean In Canada, Vancouver Network • Vancouver, Metro Vancouver Regional District, Canada
10 days ago
Job type
  • Full-time
Job description

Lean In Vancouver is seeking 2 Volunteer Marketing Team Lead to shape our brand voice, amplify our mission, and lead a talented team of marketing volunteers.

In this role, you’ll drive the strategy behind how we connect with our community—from social media campaigns to event promotions to thought leadership content. You’ll report to our Co-President and collaborate with cross-functional teams to grow our reach and deepen engagement with women across Vancouver.

Note: We are hiring two leads to share the scope of the role and ensure continuity. Responsibilities will be divided between Event Marketing and Engagement Campaigns, based on the strengths of the candidates.

Responsibilities

Lead & Develop the Team

  • Lead, manage, and mentor a team of marketing volunteers (e.g., coordinators and/or content support roles)
  • Recruit, interview, and onboard new marketing volunteers as needed
  • Run regular team check-ins, set priorities, and support volunteer development through clear feedback and encouragement
  • Create a supportive, organized environment where volunteers can contribute meaningfully and sustainably

Drive Marketing Strategy

  • Develop and execute marketing plans aligned with Lean In Vancouver’s goals and programming calendar
  • Own and maintain a consistent content calendar across key channels (primarily social, with support for newsletter and website updates as applicable)
  • Ensure messaging is aligned with Lean In Vancouver’s voice, values, and community-first approach
  • Identify opportunities for thought leadership and storytelling content that reflects the experiences and needs of our community

Collaborate Across the Organization

  • Partner with Events, Circles, and Sponsorship teams to promote programs, initiatives, and campaigns
  • Collaborate with external partners and stakeholders when relevant (e.g., venues, sponsors, community organizations)
  • Represent marketing priorities at leadership check-ins and share updates as needed

Reporting & Learning

  • Monitor campaign and channel performance using available tools
  • Share simple monthly learnings: what performed well, what we should test next, and what support is needed
  • Iterate on messaging and formats based on data and community engagement

Desired Qualifications

  • 5+ years of experience in leadership or managerial roles
  • At least one year of senior marketing experience
  • Deep understanding of social platforms and best practices
  • Proven experience managing, mentoring, or developing team members
  • Experience creating and executing marketing strategies
  • Strong communication, negotiation, and interpersonal skills, both online and in-person
  • Project management experience, ability to manage multiple projects at the same time
  • Strong networking and client relationship management skills
  • Passionate about women’s empowerment and community building

Time Commitment

  • 10 – 12 hours a month; more when Events are being planned & executed
  • Monthly team meeting & monthly leadership meetings (virtual)
  • Volunteer in-person events (optional)

Position open until filled.

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Marketing Lead • Vancouver, Metro Vancouver Regional District, Canada

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