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Vice President, Global MarketingConfidential • Vancouver, British Columbia, CA
Vice President, Global Marketing

Vice President, Global Marketing

Confidential • Vancouver, British Columbia, CA
11 days ago
Job type
  • Full-time
Job description
Vice President, Global Marketing About the Company Official source of tourist information Industry Leisure, Travel & Tourism Type Non Profit Founded 1902 Employees 51-200 Categories - Leisure - Tourism - Travel - Travel & Leisure - Greater Vancouver - Regional Districts Specialties - hospitality - indestination services - destination marketing - visitor services - convention services - meetings & conferences - leisure & travel - and tourism About the Role The Company is seeking a Vice President, Global Marketing to lead and advance its international marketing efforts. The successful candidate will be responsible for overseeing a diverse portfolio that includes brand, digital, content, and visitor experience. This role is pivotal in driving the organization's global marketing strategy, with a focus on enhancing the clarity, effectiveness, and impact of its brand and go-to-market strategy across international markets. The VP will also be instrumental in identifying and implementing new ways to engage target audiences, particularly as the company expands its digital capabilities and embraces emerging technologies. Candidates for the Vice President, Global Marketing position at the company should have a proven track record in strategic marketing leadership, with a strong emphasis on digital innovation. The role requires a visionary leader who can shape the company's engagement with global audiences and ensure that marketing efforts remain relevant, agile, and aligned with evolving opportunities. Experience in the application of AI and emerging technologies in marketing is highly valued. The ideal candidate will be adept at driving sustainable economic growth through global destination promotion, strategic partnerships, and visitor engagement, and will be deeply committed to responsible tourism and long-term community impact. A background in the tourism and hospitality industry, with a focus on destination marketing, is a significant advantage. Hiring Manager Title President & Chief Executive Officer Functions - Marketing
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Vice President, Global Marketing • Vancouver, British Columbia, CA

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