Digital Media Performance Specialist

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

Company Overview

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother Canada was established in 1960, marking over 65 years of operations. Brother Canada is headquartered in Dollard-des-Ormeaux, Quebec and is a wholly owned subsidiary of Brother International Corporation (BIC), based in the United States. BIC is in itself a subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan and operates in more than 30 countries worldwide.

Why Work at Brother?

At Brother Canada, we’re more than a team; we’re a community guided by our culture drivers of Accountability, Authenticity, Excellence, and Boldness. We foster collaboration, growth, and work-life balance through flexible hours, hybrid work options, wellness subsidies, learning and development, recognition programs, and employee discounts. With roots in Montreal since 1960, we embrace continuous improvement and a culture of “Challenging Spirit,” offering stability while delivering a superior customer experience.

Role Overview

Reporting to the Director, D2C Business, the Digital Media Performance Specialist is responsible for the execution, optimization, and day-to-day management of Brother Canada's national paid digital campaigns (French and English). This role brings media strategies to life through campaign setup, bidding, budget pacing, creative optimization, and performance tracking across paid digital channels.

Working closely with the Digital, CRM, eCommerce, and Marketing teams, the Digital Media Performance Specialist ensures campaigns align with broader D2C objectives while driving awareness, customer acquisition, and revenue growth. By managing campaigns from launch through optimization, this role strengthens in-house paid media capabilities, improves speed to market, and maximizes the impact of Brother Canada's digital investments.

The ideal candidate is analytical, detail-oriented, proactive, and thrives in a fast-paced environment, with the ability to manage multiple campaigns and continuously optimize performance.

Duties & Responsibilities

Campaign Execution & Optimization

• Execute paid media campaign builds across all platforms in alignment with the strategies defined by the Digital Marketing Lead.
• Manage daily budgets, pacing, bidding, targeting, and day-to-day adjustments to maximize performance against KPIs.
• Test audience segments, ad formats, placements, and continuously optimize throughout the campaign to enhance efficiency and reach.
• Troubleshoot delivery issues, tracking gaps, or platform-related problems to ensure smooth execution.

Tracking, Reporting & Analysis

• Maintain consistent UTM structures, naming conventions, and tagging to ensure clean and accurate data in GA4, Looker Studio, and internal dashboards.
• Monitor campaign delivery and provide insights on pacing, performance, risks, and opportunities
• Prepare performance and optimization reports with actionable insights and recommendations.
• Support data integrity and performance accuracy by validating tracking setups and raising issues proactively.

Business Partnerships & Collaboration

• Collaborate with the Digital Marketing Lead to translate media plans into precise, high-quality campaign builds and optimizations.
• Work closely with eCommerce, Marketing, and Customer Connection teams to ensure campaigns align with product launches, promotions, and lifecycle programs.
• Partner with the CRM and eComm Performance Analyst to integrate channel insights with website and CRM performance.
• Coordinate with creative teams to ensure assets are aligned to platform requirements and performance goals.

Digital Marketing Operations & Continuous Improvement

• Keep up to date with platform changes, new ad formats, and best practices to improve channel performance.
• Identify opportunities to improve executional workflows, tracking frameworks, and optimization processes.
• Document campaign learnings, tests, and improvements to support continuous improvement within the Digital team.

Experience & Qualifications

• 3+ years of hands-on experience managing and optimizing paid digital media campaigns for eCommerce or performance-driven businesses
• Proven experience managing Google Ads, Microsoft Ads and Meta Ads campaigns with measurable business results
• Strong expertise in Search, Shopping, Performance Max, Social Catalog Ads, Display, Video, Audience Targeting and Remarketing campaigns
• Experience in creating and optimizing product feeds in Google Merchant Center
• Strong analytical skills with the ability to interpret data, and digital KPIs (CTR, CPC, CPA, ROAS, CVR), identify optimization opportunities and make data-driven decisions. Comfortable working with GA4, Looker Studio, Supermetrics and digital advertising platforms to monitor, analyze, automate, and optimize campaign performance
• Strong knowledge of UTM governance, tracking and attribution best practices
• Demonstrated experience designing, executing and analyzing A/B tests to improve campaign performance.
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Core Competencies

• Strong attention to detail and ability to execute flawlessly
• Performance-driven mindset with a passion for continuous optimization
• Clear communication skills in French and English
• Ability to manage multiple simultaneous campaigns in a fast-paced environment
• Collaborative mindset, responsive to guidance, and aligned to strategic priorities set by the Digital Marketing Lead

Additional Details For This Role

Hybrid Work Setting – Enjoy the flexibility of a hybrid model, with three days working remote and two days in the office each week, supporting work-life balance and meaningful in-person collaboration. Exceptions may apply according to business needs. #Joinbrothercanada

Our Benefits

We believe benefits should empower you to thrive at work and beyond. Our health and wellness benefits go beyond the basics, with medical, dental, vision, mental health support, financial advisors, and fitness programs to keep your mind and body in top shape. We’re big believers in recharging your batteries, with flexible vacation, personal days, summer hours, and a company-wide holiday shutdown so you can enjoy real downtime. Our retirement plan helps your savings grow faster with matching contributions and extra perks like a TFSA and mortgage benefits. And because growth fuels success, we invest in you with development programs, from LinkedIn Learning and Brother curated learnings to tuition reimbursement and personalized development plans. But it’s not all work, we love to celebrate! From BBQs to gala nights and our STAR recognition program, your wins get noticed and rewarded. At Brother Canada, we are truly At Your Side, supporting your success every step of the way.

Our Mission, Vision & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed.

About Where We Work

Brother Canada’s head office and distribution centre in Montreal’s West Island is at the heart of our operations, housing teams in Marketing, Sales, Customer Experience, HR, IT, Finance, Supply Chain, and more. Our sales office in Mississauga, Ontario, and distribution centre in Richmond, British Columbia, support our coast-to-coast operations. We collaborate across Canada and Brother Americas - always At Your Side.

Equal Opportunity Employer (EOE) Statement

At Brother Canada, we strive to provide an environment where everyone feels valued by respecting individual differences and welcoming diverse life and work styles. We are an equal opportunity employer and do not discriminate or make employment decisions on the basis of race, colour, religion, sex, disability, or any other protected characteristic.

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