26-51 Leader, Marketing and Communications (Temporary, 14 Months)

The Opportunity

The Leader Marketing &Communicationsâis responsible forâdeveloping and executing integrated marketing and external awareness strategies that strengthen Technical Safety BCs brand increase engagement with the safety system and support organizational priorities. The roleâleadsâmulti-channel marketing campaigns audience segmentation organizationalâstorytellingâand marketing technology capabilities including HubSpot.âAs a people leader this roleâbuilds a high-performing team focused on innovation continuousâimprovementâand measurable outcomes.â

Status:Casual Full-Time Excluded (14 months)
Number of Positions:1
Pay Grade:Grade 19 ($98500 - $147800)
Location:Vancouver
Reports to: Director Marketing Client Enablement & Value Realization

As a Leader Marketing you will support:

Marketing Strategy & Brand Leadershipâ

• Clearlyâidentifyâand articulate the Technical Safety BC brand and value proposition.â
• Lead development and execution of integrated marketing strategies supporting organizational priorities regulatory initiativesâproductsâand services.â
• Oversee annual marketing planning and alignment of campaignsâresourcesâand investments.â
• Establish audience segmentationâtargetingâand positioning strategies.â
• Apply market researchâanalyticsâand audience insights to improve engagement and outcomes.â
• Ensure brand standards are consistently applied across all touchpoints.â
• Provide strategic marketing advice and consultation to leaders across the organization.â

Marketing Channel & Campaign Managementâ

• Lead integrated campaigns across digital email web socialâpartnerâand event channels.â
• Develop channel strategies that maximize audience engagement.â
• Manage paidâadvertisingâand content distribution activities.â
• Monitor campaign performance and key performance indicators.â
• Manage agenciesâconsultantsâand vendors.â
• Report on ROI campaignâeffectivenessâand engagement trends.â

External Communicationsâ

• Lead external awareness and engagement strategies.â
• Develop compelling stories that promote public awareness organizationalâprioritiesâand measurable outcomes.â
• Overseeâtheâstrategyâand delivery of corporate publications and events including the State of Safety Annual ReportâThree-YearBusiness Planand Core Connections.
• Overseeexternalcampaignsreportsâand awareness programs.â
• Translate complex technical and regulatory information into accessible communications.â
• Ensure consistency of messaging across channels and campaigns.â
• Manage organizational storytelling initiatives.â

Marketing Technology Leadershipâ

• Own administrationâoptimizationâand governance of HubSpot CRM and Marketing Hub.â
• Lead HubSpot integration across marketing digital and business processes.
• Lead client lifecycle marketing strategies and automated engagement journeys.â
• Establish audience segmentation models and engagement frameworks.â
• Partner withtheData Science and Business Intelligenceteam tocontinuouslyimprove reporting and analytics.â
• Ensure CRM governance dataâqualityâand CASL compliance.â
• Evaluate emerging marketing technologies and automation opportunities.â

People & Team Leadershipâ

• Foster a culture of collaboration innovationaccountabilityand continuous improvement.
• Establish prioritiesallocateresourcesand provide the leadership tools and support required for individuals and teamsto achieve departmental and organizationalobjectives.
• Build develop and lead a high-performing team through effective recruitment coaching development performancemanagementand succession planning.
• Hold employees accountable for results by setting clear expectations providing regular feedback recognizingachievementand addressing performance concernsin a timely manner.
• Develop and manage operating budgets workforceplansand marketing investments.
• Interpret and apply the Collective Agreement and manage employee relations mattersin accordance withorganizational policies and practices.

Knowledge Skills & Experience you have:

• Degree in Marketing CommunicationsBusinessâAdministrationâor related discipline.
• 710 years of progressively responsible experience including leadership experience.â
• Demonstrated HubSpot CRM and Marketing Hubâexpertiseâincluding automationâsegmentationâand reporting.â
• Experience developing integrated marketing strategies and campaigns.â
• Experience developing client lifecycle marketing and customer journey strategies.â
• Strong understanding of CRM management marketingâautomationâand analytics.â
• Experience supporting organizational storytelling executive thoughtâleadershipâand stakeholder communications.â
• Strong business and financial acumen.â
• Exceptional writtenâverbalâand presentation skills.â
• Strong leadershipâcoachingâand team development capabilities.â
• Experience in a unionized environment is an asset.â
• Understanding ofâregulated industries is an asset.â

Beyond the role:

• Community & Wellness We recognize and respect each others diverse needs. We strive to maintain a healthy culture of psychological safety belonging and space to prioritize healthy minds and well-being. This includes Wellness Wednesday (meeting free time) flexible paid holidays a free subscription to the Calm app and a flexible hybrid work environment focused on connections. Our teams also enjoy giving back to the community and having fun whether volunteering in the community or running together on our Sun Run 2024 Technical Safety BC supported BC Cancer Foundation Aboriginal Coalition to End Homelessness Crisis Centre BC Quest Non-Profit Grocery Markets A Loving Spoonful and Greater Vancouver Foodbank.
• Learning & Development We value giving and receiving feedback as well as encouraging different ways for us to continuously learn as a company. This can be through lessons learned wrap up sessions one-on-one meetings and team or individual courses workshops and addition we offer up to $1500 tuition aid per calendar year to support your education and learning goals.

About Technical Safety BC

At Technical Safety BC we matter to each other. Together we apply a systems mindset to safety embrace possibility and act on what we learn. Our culture empowers and enables innovation and connection.âOur environment welcomes diverse perspectives and learning is celebrated.âWe make decisions based on data and use our expertise to make the safety system equitable for all.â

Our values guide our work.

• We see genius in diversity
• We foster confidence
• We make the complex simple
• We adapt

Technical Safety BC is an independent self-funded organization that oversees the safe installation and operation of technical systems and equipment across the addition to issuing permits licences and certificates we work with industry to reduce safety risks through assessment education and outreach enforcement and research. Through simplification of our initiatives we promote understanding and engagement making safety accessible to everyone. As society changes we create and adopt new ideas skills and tools that will enable us to meet the safety challenges of a highly-connected world.

We see genius in diversity and are committed to creating an equitable and inclusive workforce. We recognize that diverse life paths and experiences contribute to the overall qualifications for each role. If you feel that you could excel in this position but do not necessarily meet the formal requirements we encourage you to apply.

If you are interested in one of our career opportunities and require accommodation or assistance with the application or recruitment process please contact us directly at .

Please apply online by 4:00pm Friday August 7th 2026.To see a full list of our current opportunities or to learn more about working at Technical Safety BC please visit our careers page.

We thank everyone who has applied to this opportunity. Applicants can check the status of their online applications by logging into their profile. Only those shortlisted for an interview will be contacted directly.

Employment Type : Full-Time
Experience: years
Vacancy: 1