Head of Search

Clearoute Inc. is a professional services company that helps businesses grow through various offerings, including branding, marketing, web development, and consulting. We have been in the industry for over 25 years, establishing ourselves as a trusted growth partner. We pride ourselves on innovative solutions, effective communication, and rigorous planning to ensure our client's requirements are met in a timely and effective manner.

WHO WE ARE LOOKING FOR

We are seeking a highly experienced Head of Search to define and execute our holistic search strategy across SEO (Search Engine Optimization), SEM (Search Engine Marketing), and AEO (Algorithm/App Experience Optimization). Your role will be to drive organic and paid traffic, improve conversion rates, and serve as the subject matter expert for all search-related initiatives across our digital properties.

This is a hands-on role for a true search specialist who can execute on high-level strategy and expertly maintain campaign performance, all while holding a keen eye for data-driven insights and a modern, efficient workflow.

KEY RESPONSIBILITIES

• Search Strategy & Execution: Lead the creation, execution, and optimization of SEO, SEM, and AEO strategies to maximize visibility and drive business growth.
• Campaign Management: Confidently manage and optimize large-scale paid search campaigns (Google Ads, Bing, etc.), including keyword research, bid strategies, and ad copy optimization.
• Performance Analysis & Reporting: Own and perform deep technical SEO audits, competitive analysis, and performance investigations using analytics platforms.
• Collaboration & Leadership: Work closely with cross-functional teams (Content, Product, Development) to align search initiatives with the overall product roadmap, providing accurate forecasts and performance insights.
• Knowledge Sharing & Documentation: Establish and update best practice guides and standard operating procedures for search, improving team knowledge and process consistency.

REQUIREMENTS

• 5+ years of professional experience managing and executing successful search marketing strategies (SEO/SEM).
• SEO & Technical Mastery: Expertise in core SEO principles, including on-page, off-page, and technical SEO (site architecture, crawl budget, and schema markup).
• SEM Proficiency: Strong skills in managing large-scale PPC campaigns, keyword research, ad copy optimization, and budget allocation across major platforms.
• Analytics & Reporting: Deep, practical knowledge of Google Analytics 4 (GA4) and Google Search Console for data-driven decision-making.
• Advanced Tool Proficiency: Strong understanding and hands-on experience with industry-leading SEO/SEM tools (e.g., Ahrefs, SEMrush, Moz, SA360).
• AEO/Algorithm Optimization: Proficient in applying optimization principles to non-traditional search platforms or app stores (ASO).
• Problem-Solver: A "detective" mindset. You must be comfortable figuring out complex algorithm changes and competitive landscapes on your own.
• Strong Communication: Excellent written and verbal communication skills in English.

Nice-to-Have Skills

• Modern Platform Experience: Familiarity with modern Content Management Systems (CMS) beyond WordPress (e.g., Headless CMS, Shopify).
• AI Workflow Tools: Experience using AI-powered tools (e.g., generative AI for ad copy, predictive analytics) to accelerate search strategy and performance.
• Platform Optimization: Experience optimizing for specific platforms like YouTube Search or Amazon Advertising.
• CRO: Knowledge of conversion rate optimization (CRO) and A/B testing methodologies.

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