Performance Marketing Manager - Paid Media

About MEC At MEC, we believe thetransformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here toinspire and supporteveryonein getting active outside, matchingpeoplewith gear and advice that instills confidence. We offer more than products; we offer passion for the outdoors. We play with purpose!

Our business model is dependent on impassioned and well-trained outdoor enthusiasts and as such we look for individuals who live our purpose and fit with MEC ethos and lifestyle. If you are that person, we’d love to connect with you. Join us! MEC is an equal opportunity employer and committed to building an inclusive community of staffers. We’re proud to work with our people to create a diverse workplace, where everyone feels like they belong and has the opportunity to be successful. We welcome of all applicants to join our diverse team. Tell us what you need during the hiring process, and we’ll do our best to accommodate you.

The Role

As the Performance Marketing Manager - Paid Media, you will lead data-driven paid media strategies that support business goals, grow online demand, drive store traffic, and improve marketing efficiency and profitability.

This role requires a strong paid media strategist who understands the outdoor retail calendar and can align paid media plans with seasonal priorities, product launches, and customer demand. You will translate business priorities, product differentiators, and go‑to‑market moments into effective full‑funnel paid campaigns across digital channels and select traditional media.

We are looking for someone who can balance strategic thinking with strong execution, sharp attention to detail, and clear commercial judgment. The ideal candidate understands how paid media can support both immediate performance and long‑term brand health, with a strong focus on full‑price sell‑through, customer quality, and sustainable growth.

Location: This 2 to 3 day a week in‑office role, based out of MEC's Head Office in Vancouver.

As The Performance Marketing Manager You Will

Full Funnel Performance Marketing Strategy: Develop and implement a comprehensive full‑funnel paid strategy across awareness, consideration, and conversion. Build integrated media plans that guide customers through the funnel while balancing business, customer, and brand objectives.

Omnichannel Growth: Develop paid media strategies for both ecommerce and retail growth. Ensure plans drive long‑term customer and revenue growth, retention, customer acquisition, online traffic, and store traffic, while aligning with channel objectives and customer behavior.

Go‑to‑Market and Seasonal Planning: Lead paid media planning in support of the seasonal Go‑to‑Market calendar. Develop seasonal and period‑specific strategies that reflect demand, campaign objectives, activity priorities, KPIs, brand differentiators, and commercial goals.

Agency Management: Manage external agencies and media partners to ensure strong execution, clear accountability, and alignment with business goals. Provide strategic direction, evaluate performance, and ensure agency output meets expectations across planning, optimization, reporting, and testing.

Affiliate Management: Manage the affiliate program, including partner coordination, campaign planning, performance monitoring, and optimization. Ensure affiliate activity aligns with broader paid media strategies, commercial priorities, and customer growth objectives.

Budget Tracking and Optimization: Efficiently manage and optimize a high annual marketing budget. Implement robust budget tracking, pacing, and forecasting processes, and regularly evaluate spend allocation to ensure efficient use of resources and alignment with financial targets.

Paid Advertising Campaign Management: Lead end‑to‑end paid campaign management across Google, Bing, Meta, Pinterest, and other relevant channels. Optimize targeting, bidding, placements, and creative performance to maximize ROI.

Member Value and Loyalty Support: Support paid media strategies tied to member value, loyalty priorities, and key moments such as Member Month. Partner cross‑functionally to drive awareness, engagement, acquisition, retention, and traffic.

Creative and Asset Oversight: Oversee campaign assets including product feeds, copy, images, video, and landing page alignment. Partner with Creative, Copywriting, and Merchandising to ensure campaigns are accurate, compelling, and aligned to brand and product priorities.

Cross‑Functional Collaboration: Collaborate with SEO, Organic Social, CRM, Loyalty, Merchandising, Creative, and Analytics teams to align paid media with broader marketing and business priorities.

Competitive Analysis and Innovation: Monitor industry trends, competitor activity, and platform changes. Apply insights to improve paid media performance.

Traditional Media Integration: Support campaign planning across select traditional channels including out‑of‑home, radio, direct mail, and other relevant media. Help evaluate how digital and traditional media work together to support store traffic and campaign performance.

Technical Rigor and Testing: Maintain strong operational discipline across campaign setup, feed quality, audience structure, tracking, and measurement. Partner on incrementality testing, geo‑testing, brand lift studies, and other measurement approaches.

KPI Monitoring and Reporting: Monitor KPIs with emphasis on ROI, profitability, revenue, traffic, and margin impact. Prepare performance reports and present findings and recommendations.

What You'll Bring

• Bachelor's degree in Marketing, Business, or a related field
• 4+ years of experience managing annual seven‑figure performance marketing budgets
• 4+ years of hands‑on expertise in Google Ads and Meta Ads Manager
• Paid media experience for an Ecommerce or retail brand (agency or in‑house)
• Experience managing performance marketing agencies or working within an agency
• Strong analytical skills, with experience in Google Analytics, Excel, and Looker Studio
• Strong attention to detail across campaign setup, QA, reporting, and creative review
• Strong understanding of full‑funnel performance marketing, customer behavior, and campaigns that drive both ecommerce and store growth
• Experience across digital paid channels; exposure to traditional media is an asset
• Excellent communication, presentation, and organizational skills

Ideally, You'll Also Bring

• A genuine passion for the outdoors and understanding of the outdoor customer
• Experience supporting paid media within a broader go‑to‑market or campaign planning process
• Strong understanding of copy, creative, and messaging from a performance marketing perspective
• Expertise in A/B testing, incrementality testing, and data‑driven decision‑making
• Familiarity with additional paid social or media platforms such as TikTok
• Experience in complex product segmentation and performance‑focused audience strategy
• Experience with affiliate marketing
• Loyalty program marketing experience
• Exposure to traditional media channels such as out‑of‑home, radio, direct media buys, and direct mail
• Knowledge of attribution models and growth strategies

The Compensation & Perks

This is a permanent role with the anticipated salary range of $75,500 to $110,000 base + bonus. The exact salary will be dependent on the successful candidate’s relevant skills, experience, qualifications and internal equity.

• Generous annual vacation allotment & Paid Care time (Wellness/sick)
• Maternity and Parental leave top-up
• Staff Discount and amazing deals straight from vendors
• Top‑notch benefit plan & Retirement plan with matched contributions
• Paid days to pursue outdoor activities and/or volunteer in your community
• Access to a learning platform and educational assistance support

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