Director, Business Development

Job Overview

veritree and Job Overview veritree is an award-winning climate tech start-up based in Vancouver. Launched in 2021, our technology measures and verifies the impact of global restoration efforts from the ground up. We are on a mission to plant 1 billion verified trees by 2030, collaborating with businesses, planting organizations, and consumers who believe in the transformative power of verified restoration projects to create real and meaningful impact for the planet, nature, and people. veritree is seeking a Director, Business Development to own New Customer Acquisition (NCA): the team and strategy that bring new customers to veritree. This is a senior leadership role for someone who has built and scaled outbound revenue engines, developed and coached people managers, and owned go‑to‑market strategy end to end. You will lead NCA across three motions: Carbon (strategic enterprise accounts), Foundation (grant and philanthropic partnerships), and Traditional Outbound (net‑new prospecting into new industries and verticals). You will also own the account‑based outbound approach and the compensation structures, systems, and enablement that make the team perform. As veritree's product portfolio grows, our go‑to‑market is evolving from selling a single solution (tree planting) toward more sophisticated, solution‑oriented sales across multiple products and more complex, multi‑stakeholder deals. This is a meaningful shift from how the BD team operates today, and you will lead the team through it: building the capability to solution‑sell to champions, run qualifying calls, and generate pipeline through events. You will partner closely with Sales, Marketing, and Revenue leadership to turn a defined universe of high‑value target accounts into qualified pipeline and closed revenue. This is a builder's role at a fast‑scaling, mission‑driven company: you will inherit a high‑performing team and a mature outbound engine, and you will be trusted to lead, evolve, and grow both.

Key Outcomes (6M KOs)

Assume full leadership of the outbound BD team, developing the Team Leads across the Foundation, Carbon, and Outbound teams while sustaining or improving current meeting and pipeline attainment. Continuing scaling a positive ROI business development function that includes recruiting, hiring, and onboarding to expand outbound capacity across all three motions. Grow qualified outbound pipeline by 75% over a 12 month period and deliver a reliable outbound pipeline forecast aligned to the annual new‑ACV goal. Own and maintain the outbound GTM strategy, account‑based targeting framework, and quarterly scoring and commission structures with no disruption to team performance. Advance the team's AI and GTM engineering agenda, shipping automation and AI‑powered prospecting, enrichment, and reporting workflows that measurably increase per‑rep output.

Responsibilities

• Team Leadership & Development: lead, coach, and develop the outbound BD team, including the Team Leads who manage the Foundation, Carbon, and Outbound teams.
• Own hiring end to end: job descriptions, hiring design and decisions, onboarding, ramp, and ongoing performance management (including performance plans and calibrations with People Operations).
• Set individual and team goals, run cadenced 1:1s and pipeline reviews, and build a culture that is both high‑accountability and high‑support.
• Design and maintain the team's compensation architecture: base and variable structure, meeting and pipeline bonuses, team incentives, and Team Lead structures.
• Own org and pod design as the team scales, evolving the structure to match where the business is going.
• Build the team's evolving sales capability as the product portfolio expands, coaching reps to solution‑sell to champions, take qualifying calls, and drive pipeline through events, moving beyond today's single‑solution outreach.
• Own the outbound go‑to‑market strategy across all three motions: account‑based targeting of strategic accounts and their CSR and ESG decision‑makers, net‑new prospecting into new industries and verticals through Traditional Outbound, and the Foundation grants channel.
• Evaluate and evolve the NCA go‑to‑market strategy using current market trends and analysis of existing Closed Won and Closed Lost deals, doubling down on the segments and plays that convert and redirect away from those that do not.
• Direct the team's AI and GTM engineering agenda, partnering with our GTM Engineer to build AI‑powered prospecting and enrichment, automated per‑rep performance reporting, and workflow automation that scales the team's output.
• Own the sequence library, outreach templates, onboarding programs, and vertical playbooks.
• Partner with Operations to spec reporting, define deal‑stage workflows, and build CRM (HubSpot) views for targeting.

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