Position Summary
All members of the Sexton Family of Companies team will demonstrate respect and ethical conduct, will work safely, provide excellent customer service and will work with the team to support superior performance in the achievement of both individual and company goals.
Reporting to the CEO, the Director of Marketing is responsible for setting the overall marketing vision, strategy, and priorities for the organization. Reporting directly to the CEO, and in partnership with the Business Unit Presidents, this role provides executive-level leadership, ensuring marketing initiatives align with corporate objectives, brand positioning, and growth strategy. The Director of Marketing oversees the Marketing Manager and is accountable for strategic planning, performance outcomes, resource allocation, and cross-functional alignment.
The Director of Marketing works in close partnership with the Director of Human Resources to develop and deliver clear, consistent and engaging internal communications that reinforce culture, support employee engagement, and align with organizational priorities.
Key Responsibilities
The Director of Marketing focuses on setting strategic directions, aligning marketing initiatives with business objectives, and leading the marketing function to drive growth, brand strength, and measurable performance outcomes across the organization.
Strategy & Leadership
Develop and own the company's overall marketing strategy in alignment with business goals and CEO direction.
Translate corporate objectives into clear marketing priorities, frameworks, and success metrics.
Provide leadership, direction, and mentorship to the Marketing Manager, enabling strong execution across the team.
Act as a senior advisor to the CEO on marketing, brand, and growth initiatives.
Planning & Performance
Lead the development and oversight of the annual marketing plan.
Ensure marketing efforts support revenue growth, customer engagement, and brand equity.
Monitor budgets, resource allocation, and marketing ROI.
Establish KPIs, reporting, and performance measurement frameworks.
Brand & Market Leadership
Champion brand consistency, messaging, and visual identity across all channels.
Stay informed on market trends, competitive landscape, and evolving marketing best practices.
Ensure the organization remains relevant, differentiated, and customer/member focused.
Governance & Risk Management
Understands and ensures consistent compliance with company policy, procedures, and safe work practices.
Oversee external agencies, partners, and vendors at a strategic level.
Provide escalation support and decision-making for complex or high-impact initiatives.
As a member of the Sexton Family of Companies, employees may be requested to contribute to duties outside of the role's main scope of responsibilities as per required qualifications, licensing, and safety certifications.
Skills & Qualifications
Post-secondary education in Marketing, Communications, or related fields.
Senior-level marketing leadership experience with proven strategic impact.
Strong strategic, analytical, and business acumen.
Experience managing leaders and developing high-performing teams.
Proficiency in mentoring emerging talent to ensure strong succession readiness and leadership pipeline.
Ability to balance long-term strategy with operational oversight.
Advanced understanding of integrated marketing strategies across digital and traditional channels.
Competencies
Ability to lead through change and evolving business needs.
Confident, decisive and collaborative leadership style.
Excellent executive communication and stakeholder management skills.
Pre-employment Conditions
Consent to and pass a pre-employment drug test (Policy C-14 Substance and Alcohol Abuse Prevention).
Consent to and pass a satisfactory (soft) Credit Record Check.
Execution of a Non-Disclosure, Non-Use, and Non-Solicit Agreement.
Director of Marketing • Winnipeg, MB, CA
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