Senior Manager, Digital Marketing & Web Experience

Welcome to the intersection of energy and home services. At NRG were all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter cleaner and more connected future. We deliver innovative solutions that make our customers lives easierhelping them power protect and intelligently manage their homes and businesses. To do this we need creative and talented people to join our company.

We offer a dynamic work environment and a unified and inclusive culture. NRG fosters a strong sense of belonging that leads to better collaboration and business performance. Our company programs are designed to help employees develop the skills they need for success now and in the everything we do we aim to champion our employees and bring value to our customers investors and society.

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The Senior Manager Digital Marketing & Web Experience will lead a design content and digital communications team dedicated to creating exceptional customer-facing experiences for Direct Energy Canada. Reporting to the Director of Brand Marketing and Creative this role demands strong business acumen analyticalexpertise and collaboration across teams. The ideal candidate will lead the strategy performance and optimization of while ensuring brand alignment and high-quality content across all digital platforms including the online shopping experience authenticated account platform and mobile app.

This role owns the digital experience from discovery and consideration driving prospects and customers through to conversion and retention channels (platforms owned by the digital team) driving measurable business outcomes through content email and website performance. The Senior Manager will partner closely with Product Digital and Customer Experience teams to execute acquisition and retention strategiesoptimizeperformance and continuously improve the customer journey.

Essential Duties/ Responsibilities:

• Act asprimaryowner of the website ensuring performance governance and continuous improvement.

• Lead a team responsible for website content email marketing and digital content and communications to deliver customer-centric experiences.

• Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.

• Drive and contribute to achievement of KPIs including conversion rates enrollments engagement and customer experience metrics.

• Partner with Product Digital and IT teams to publish content and ensure brand alignment across platforms.

• Collaborate with Customer Experience teams to execute retention strategies and lifecycle communications.

• Lead development of the website roadmap aligning business goals marketing priorities and customer needs.

• Drive exploration and adoption of emerging digital tools platforms and AI-driven capabilities staying current on industry trends to continuously improve team effectiveness and customer outcomes.

• Lead implementation of advanced SEO practices including structured data and schema to enhance content discoverability support generative search experiences and improve overall digital performance.

• Own email marketing oversight and lifecycle communications aligned to businessobjectives.

• Lead optimization initiatives including A/B testing UX improvements and data-driven enhancements.

• Ensure consistency of brand messaging and content across all platforms including web app and account experiences.

• Manage multiple digital initiatives across scope timeline and budget.

• Champion user-centered design and continuous improvement through insights and testing.

• Partner across marketing product and analytics teams to support campaigns and digital initiatives.

• Mentor and develop team members fostering a collaborative and high-performing culture.

Working Conditions:

• Hybrid working environment (Calgary AB).

• Some overtimerequiredas projects demand.

• Some travel <10%.

Minimum Qualifications:

• Post-secondary education in technology (Computer Science MIS) or business (Commerce Marketing) or relatedfield.

• 6-10yearsweb design and development experience across platforms.

• 3-5 years managing web or digital teams.

• Experience collaborating with development teams to design digital solutions.

• Leadership experience with enterprise-level CMS platforms.

• Successful experience building and implementing omni-channel personalization at scale in a B2C context with tools like Adobe Journey Optimizer.

• Demonstrated strong stakeholder management abilities detailed analysis and reporting skills

Skills and Experience:

• Proven leadership and collaboration skills withfocuson team development.

• Strong analytical ability with data-driven decision making.

• Deep understanding of UX user journeys and content strategy.

• Experience with A/B testing SEO and GEO.

• Familiarity with enterprise tools such as Adobe Experience Manager Workfront analyticsplatforms.

• Experience with in-platform CMS management is an asset.

• Strong communicationskills across digital and business stakeholders.

• Experience in high-volume B2C industries such as utilities telecom financial services or subscription services is an asset.

• Someone who believes in the power of constructive feedback open communication and having fun at work. Life is too short not to enjoy what you do and the people you do it with.

NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers and to ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.

Any information you provide through this form will be used and disclosed for the purposes of considering your application and if you are offered a job in relation to your employment (including post-employment activities). If you have provided references you consent to us contacting such references and obtaining your personal information from them. Do not submit references if you have not obtained the consent of such references. Your personal information will otherwise be handled in accordance with our privacy policy.

DEML employs individuals in the Provinces of Alberta Ontario British Columbia and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to if you have any questions.

Required Experience:

Senior Manager

Employment Type : Full Time
Experience: years
Vacancy: 1