Meta Ads Specialist

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people, purpose, and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2,300 team members supporting over one million customers across 200+ locations across Canada.

Meta Ads Specialist

In this role, you will leverage your expertise across Meta Ads, Google Ads, Google Analytics, and Pay-Per-Click (PPC) advertising to develop and execute Western’s digital advertising strategy. You will drive qualified lead volume and optimize Cost per Lead (CPL) across traditional and evolving AI-influenced digital search and advertising channels.

Here is what a typical day looks like

• Spearhead Meta and Google Ads campaign strategy and execution across digital channels to increase qualified sales lead volume, with a strong focus on Cost per Lead (CPL) and campaign performance
• Manage, monitor, and optimize digital advertising budgets to maximize lead volume and return on advertising investment
• Generate data-driven insights to improve campaign, website traffic, conversion, and performance metrics
• Analyze campaign and customer journey performance using Google Analytics and other digital analytics tools to identify optimization opportunities
• Partner with Marketing, Creative, Content, and UX teams to develop high-performing ad creative, messaging, landing page experiences, and calls to action
• Develop and execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
• Leverage AI tools and emerging advertising capabilities to identify opportunities, improve campaign performance, and complement SEO and AI search strategies
• Conduct campaign post-mortems and translate performance insights into actionable recommendations and future campaign strategies

The value you bring

• 5+ years of experience developing and managing digital advertising campaigns across Meta and Google Ads, including responsibility for six- to seven-figure advertising budgets
• Demonstrated experience developing, managing, optimizing, and scaling paid digital advertising campaigns with a focus on lead generation and Cost per Lead
• Strong knowledge of Meta Ads Manager, Google Ads, Google Analytics, and PPC advertising strategies
• Experience conducting campaign analysis, performance reporting, and campaign post-mortems
• Experience with A/B testing, user behaviour analytics, and heatmap or digital experience tools
• Strong analytical skills with the ability to translate campaign data and consumer behaviour into actionable advertising strategies
• Deep familiarity with evolving consumer trends, digital advertising platforms, AI-driven search, and emerging digital marketing capabilities
• Degree or diploma in Business, Marketing, or a related field
• Experience in the insurance or financial services industry is considered an asset

Role Details

• Hours/Duration: 37.5 hours per week
• Location: Remote options available across Canada
• Current Vacancy: Yes
• Requisition #: 83055
• Compensation Range: $80,000 - $100,000

Why Western?

Western’s people-first culture, grounded in our guiding principles of Truthfulness, Fairness, Value, and Loyalty, is recognized across Canada and strengthened by our commitment to wellness, flexibility, and meaningful community impact.

Highlights include:

• 14 Paid Wellness Days, 3 weeks’ vacation, company matching savings programs, and 100% employer paid group benefits for eligible employees
• Over 1,500 volunteer hours supporting 160+ charities in 2024–2025 through the

Our Commitment to Inclusion: At Western, we strive to create an accessible, equitable, and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer, we encourage applicants of all backgrounds to apply, even if your experience doesn’t perfectly match every qualification. If you need assistance or an accommodation during the hiring process, please contact or visit our .

Our Human First Hiring Approach: We do not use artificial intelligence to screen, assess, or select applicants. All applications are personally reviewed by Western’s Talent Acquisition Consultants. As part of our hiring process, we use standardized, scientifically validated skills assessments (nonAI), and all results are reviewed by our hiring team.

Ready to Apply?

If making a meaningful impact in your community and growing your career in a supportive, purpose‑driven environment excite you, we’d love to hear from you.