Marketing and Website Management Coordinator - Contract

Welcome to Midwest a division of Second Street Fund (SSF)

Privately held and rooted in Western Canada for over 60 years, Midwest as a division of SSF manages quality residential rental properties in Alberta, British Columbia and the Northwest Territories. In the midst of transformation, Second Street Fund is actively pursuing growth within select US markets. We are committed to providing the best value and quality for our residents by consistently maintaining our properties and delivering excellent customer service. Our commitment to our residents and our communities allows us to fulfill our mission statement: "Where community lives".

We are currently looking for a Marketing and Website Management Coordinator for a 3 month contract. This person is responsible for providing marketing and website support to assist business operations in performing effective and efficient marketing of the Second Street Fund (SSF) portfolio. In addition, the Marketing and Website Management Coordinator will participate in the protection and efficient utilization of the Company's assets through the implementation of approved policies, procedures, and internal controls. This position works closely with the Marketing and Special Projects Coordinator and reports to the Regional Director.

What you will do:

• Assist in the development and implementation of marketing plans and strategies to drive awareness, generate leads, and support leasing and revenue goals.
• Responsible for ensuring the brand follows established brand standards.
• Update and develop website content for both our corporate website and residential websites. Ensure the website is regularly maintained with accurate and timely content.
• Make appropriate recommendations for social media strategies and execution.
• Manage social media platforms to drive community engagement, awareness and traffic to increase social media presence.
• Create a minimum of 3 social media posts weekly. Monitor and respond to inquiries, comments, and reviews on all social media. Distribute reviews to appropriate team members and solicit approved responses.
• Design and implement all marketing and promotional material, including digital advertising, sales materials, signage, web, social media, corporate gear, etc., in compliance with brand standards.
• Collaborate with vendors to create and execute marketing collateral and media plans cost-effectively.
• Maintain and build company reputation through testimonials, online reviews, etc.
• Communicate with residents and prospects through marketing mediums to answer inquiries and schedule showings.
• Update website and required marketing mediums following weekly revenue management calls. Distribute these reports as assigned.
• Create and/or distribute and coordinate production of marketing material, including but not limited to posters, signs, digital advertisements, and other communications/advertisements. Approval of documents as required.
• Support Marketing and Special Projects Coordinator with leasing and info email platforms as needed.
• Act as a brand ambassador by upholding company values through attendance at company/resident events.
• Stay up to date with industry trends, best practices, and emerging technologies in real estate marketing and provide recommendations.
• Conduct bi-annual competitor tours to ensure up-to-date market intelligence and pricing strategy in coordination with the Marketing and Special Projects Coordinator.
• Maintain awareness and ensure the application of all Company policies and procedures.
• Other duties/projects as assigned.
• Support Marketing and Special Projects Coordinator with duties as required.

As Needed:

• Participate in and be proactive in contributing to change management.
• Maintain adequate inventory and distribute portfolio supplies for pick-up. delivery or shipping as required, including marketing materials, when requested.
• Travel to property locations to capture photos and virtual tours of SSF-owned or managed assets.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Business degree or equivalent education with a specialization in marketing, communication or public relations. A design degree with relevant marketing and office experience will also be considered.
• Professional presentation, positive attitude, and excellent written and verbal communication skills
• Computer literate, including Microsoft Office programs, Adobe Illustrator, Photoshop, and Canva.
• Design experience is an asset.
• Strong organizational skills, attention to detail, and ability to prioritize workload.
• Willing to travel to in and out-of-town sites as required to perform audits and staff training.
• Strong teamwork attitude and willingness to multitask and learn new skills.
• Excellent written and verbal communication skills
• Exercise a high degree of initiative and independent judgment, self-starters with a good work ethic.
• Ability to take initiative and to plan, build, or participate in a team environment.
• Strong customer service orientation – able to build and maintain effective relationships with residents, vendors, site staff, contractors, and other key contacts.
• Ability to work independently in a fast-paced, changing environment to prospect and develop new business.
• Proven coordination and able to multi-task conflicting priorities.

REQUIRED EDUCATION, TRAINING AND EXPERIENCE

• Minimum of 1 - 3 years of experience in marketing or communications
• Business degree or equivalent education with a specialization in marketing, communication, or public relations. A design degree with relevant marketing and office experience will also be considered.
• Driver's license and own vehicle.

Thank you for your interest in Midwest; you will only be contacted if you are selected for an interview. You are welcome to apply for future positions!