Manager, Marketing & Communications – Industrial Maintenance

Manager Marketing & Communications Industrial Maintenance

Reporting to the Vice President Strategic Development the Manager Marketing & Communications will play a key role in advancing Birds subsidiary brands market positioning operational growth and internal communications and engagement across the Industrial Maintenance portfolio.

This role is deeply integrated with operations overseeing the Industrial Maintenance external and internal communications and marketing initiatives in alignment with corporate brand governance and supporting recruitment execution and client-facing communications.

This position requires balancing strategic leadership with high-volume time-sensitive operational support across districts.

This is a full-time in-office permanent position based in Calgary AB.

What You Will Be Working On

TeamLeadership &OperationalSupport

• Partner with theIndustrial Maintenanceleadership team to translate operational business strategies into an integrated Marketing & Communications strategy that drives alignedand outcomes-focused deliverables.

• Lead a high-performing marketing and communications team aligned to operational priorities

• Establish structured intake and prioritization processes that align marketing resources to critical business needs (recruitment client deliverables site support)

• Manage execution across a high-volume environment balancing planned campaigns with urgent operational requests

• Partner closely withdepartment SMEsto ensure marketing efforts directly enable project success

• Provide visibility to leadership through KPIs tied to recruitment performance campaign effectiveness proposal support and brand impact

RecruitmentMarketing

• Partner with subsidiary recruitment leadership to develop strategy for and lead execution of recruitment marketing strategies to support high-volume skilled trades hiring across multiple sites and regions

• Develop strategy for and lead execution of campaigns across digital social regional and on-the-ground channels

• Align messaging with operational needs ensuring campaigns reflect project timelines and labour strategy

• Support brand positioning to attract top-tier talent in a highly competitive labour market

• Track and report on recruitment campaign performance

• Ensure all communications comply with applicable regulations (e.g. CASL privacy standards)

Internal/ ExternalCommunications

• Develop the strategy for and lead the execution ofcommunicationsinitiativesthat showcasethe strategic impactthe Industrial Maintenance business unite hasacross the construction industry whilebuilding institutional knowledgefor internal audiences

• Develop site content that reinforces safety culture and performance

• Support internal communications to ensure alignment across districts sites and leadership teams

• Provide strategicsupport for proposalsand client presentations

• Support business development and operations teams with high-quality materials for pursuits and client requests

Brand & Market Positioning

• Provide governance and strategic direction for brand application across districts

• Lead branding for major initiatives workforce programs and strategic growth areas

• Maintain strong brand discipline while enabling flexibility for site-specific and client-specific needs

• Oversee subsidiary web presence to ensure alignment with offerings and growth priorities

• Continuously improve user experience SEO and conversion pathways

What We Are Looking For

• 10 years of experience in marketing communications or a related field

• Proven experience supporting high-volume time-sensitive demands

• Demonstrated success in recruitment marketing and workforce campaign execution

• Experience supporting business development and client-facing deliverables

• Strong ability to translate complex operational work into clear compelling messaging

• Exceptional writing and editing skills across executive client and workforce-facing communications

• Strong project management and stakeholder alignment capabilities

• Experience leading teams in fast-paced multi-priority environments

• Technical proficiency in Adobe Creative Suite Canva Microsoft Office Suite

• Experience in construction or industrial maintenance is strongly preferred

For Those Who Seek to Redefine

The greatest achievements in history are borne from the greatness within people where human potential meets vision and passion fuels evolution. Unlocking this potential is the most important thing we do at Bird.

As a leader in Canadian construction for over 100 years the impact of our team is etched deeply within the core of our legacy. Beyond Bird this impact is felt in the fundamental aspects of our everyday lives. From the critical infrastructure we depend on to the energy and resources that keep us moving - we are powering our communities and shaping Canadas skylines coast-to-coast-to-coast. Entrenched in the foundation of a culture built more than a century ago is an enduring quest to reimagine what is possible. Our impact is greater than ever and we are looking for those who seek to redefine their story.

What We Believe In

We Put Safety First

A healthy and safe work environment is non-negotiable. We build a culture of operational and psychological safety through engagement learning and leadership.

We Lead With Honesty

We speak and act with integrity clarity and care so people can trust our word and our work. Being honest means we can deliver the best outcomes and consistent results.

We Are Stronger Together

Success is a team effort. Our inclusive workplace enables our combined expertise humility and creativity to unlock our greater potential.

We Are Driven To Do Great Work

We built our name on quality. We have a passion for excellence in our work and relationships that honours our businesses and our industry.

We Create Opportunity

Rooted in a solid foundation we adapt and grow to face the future. We are committed to elevating each other to chart the best path forward in an evolving world.

At Bird we value Diversity Equity and Inclusion (DE&I) and believe it is essential to our success. We will continue to listen learn and take action in our commitment to building progress in our organization and the industry as a whole. Cultivating an environment where all employees feel included seen and have a sense of belonging is core to Birds culture. We commit to proactively employing a workforce that reflects the communities in which we work fostering an environment of continuous learning and never compromising on our values.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1