Vice President Marketing

Work Model: Hybrid / remote-flexible, with in-office attendance required when needed

Compensation: C$160,000 base salary + performance bonus up to C$60,000

Total Compensation: Up to C$220,000

About the Role

We are hiring a VP of Marketing Operations to build, lead, and scale a high-output marketing operation across multiple brands, companies, industries, and markets.

This is a senior leadership role for someone who has experience running marketing across multiple clients, brands, business units, or affiliated companies. The ideal candidate will have a strong background in agency operations, performance marketing, growth marketing, media, or a technology-enabled marketing environment.

The successful candidate will support a group of affiliated companies while also helping build a public-facing marketing agency that serves outside clients. This person must be able to manage both internal brands and external client accounts with strong systems, reporting, quality control, and execution.

This is not a traditional marketing manager role. This is a role for a serious marketing operator who can manage paid advertising, content, social media, SEO, reputation management, PR, brand quality, creative production, reporting, remote teams, offshore teams, AI workflows, and client delivery at scale.

What You Will Own

You will be responsible for leading and managing marketing operations across multiple internal brands and outside clients.

This includes:

• Paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other platforms
• Social media, content calendars, video production, creative production, and publishing workflows
• SEO, local SEO, Google Business Profiles, reviews, rankings, citations, and landing pages
• Reputation management, review generation, negative review response strategy, and public trust
• PR, press, awards, rankings, podcasts, events, thought leadership, and brand credibility
• Marketing reporting, dashboards, KPIs, budget control, and campaign performance
• Remote, offshore, freelance, and project-based marketing teams
• AI, automation, software, and marketing technology to increase output and reduce cost
• Internal brand execution and external client delivery

Key Responsibilities

• Build the marketing operating system for a multi-brand, multi-client marketing company.
• Create workflows for campaign planning, creative production, approvals, publishing, reporting, and quality control.
• Manage paid advertising strategy, budget allocation, lead generation, conversion tracking, cost control, and performance improvement.
• Oversee social media, content, video, design, SEO, PR, reputation management, and brand campaigns.
• Build systems to improve Google rankings, local visibility, review volume, reputation, and brand trust across multiple cities and service areas.
• Work with technology teams, CTOs, developers, CRM teams, automation teams, website teams, analytics teams, and AI tools to improve tracking, reporting, attribution, and marketing performance.
• Manage overseas and remote marketing teams, including designers, editors, writers, media buyers, SEO staff, reporting staff, social media support, PR support, and administrative support.
• Work with local creators, videographers, photographers, influencers, podcast teams, event teams, and project-based creative partners when needed.
• Ensure all marketing output meets brand standards, messaging standards, creative standards, and business goals.
• Build dashboards and reporting for ad spend, leads, lead quality, conversions, SEO, reviews, reputation, content output, PR wins, client delivery, team productivity, and profitability.
• Manage competing priorities across multiple companies, departments, executives, clients, campaigns, and deadlines.
• Hire, train, manage, and hold marketing team members accountable across local, remote, offshore, freelance, and project-based teams.
• Help build a scalable marketing agency serving both affiliated companies and outside clients across North America.

Required Experience

• 10+ years of experience in marketing, marketing operations, growth marketing, agency operations, performance marketing, media, brand management, or senior marketing leadership.
• Experience managing marketing across multiple brands, clients, business units, or companies at the same time.
• Agency experience is strongly preferred.
• Experience managing remote, offshore, global, freelance, or project-based marketing teams is required.
• Strong experience with paid advertising, including Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, landing pages, funnels, retargeting, conversion tracking, and performance reporting.
• Strong understanding of SEO, local SEO, Google Business Profiles, reviews, citations, content strategy, backlinks, landing pages, and ranking improvement.
• Strong experience with reputation management, review generation, negative review handling, PR, press, media, awards, rankings, and brand credibility.
• Strong understanding of brand quality, creative direction, messaging, public image, and client perception.
• Experience working with technology teams, developers, CTOs, CRM teams, automation teams, website teams, analytics teams, and software tools.
• Strong experience using AI and automation tools to increase output, improve speed, reduce cost, and improve reporting.
• Strong experience managing marketing budgets, campaign performance, KPIs, reporting, team productivity, and client delivery.
• Strong leadership, communication, organization, and accountability skills.
• Comfortable working in a fast-paced, founder-led environment with high expectations, high volume, and multiple moving parts.
• Ontario / GTA-based preferred, with the ability to attend meetings, shoots, events, or leadership sessions in Vaughan when required.

Ideal Candidate

The ideal candidate is a marketing operator who can think strategically but also build the machine.

They know how to manage multiple brands, multiple clients, multiple teams, and multiple campaigns without losing control of quality or deadlines.

They are highly comfortable using overseas teams, freelancers, AI, automation, and software to produce strong marketing output at scale while keeping costs under control.

They understand that marketing for service-based companies is not just about ads. It is about leads, trust, Google visibility, reviews, reputation, PR, awards, content, brand perception, and long-term credibility.

They can manage pressure, build structure, hold people accountable, and turn a marketing department into a serious operating company.

Compensation

Performance Bonus: Up to C$60,000

Total Compensation: Up to C$220,000

Bonus eligibility will be based on marketing execution, lead generation, ad performance, reputation improvement, SEO and local visibility, PR and brand recognition, team performance, client delivery, cost control, and operational scalability.

This role is hybrid and remote-flexible, but in-person attendance in Vaughan will be required when needed for leadership meetings, brand strategy, shoots, events, client meetings, or major launches.

This is a high-growth leadership role for someone who can build and run a serious marketing operation across multiple brands, industries, teams, and markets.

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