Senior Business Development Manager - CPAP

SENIOR BUSINESS DEVELOPMENT MANAGER - CPAP

About Vitacore:

At Vitacore, we integrate cutting-edge research and technology with a profound commitment to sustainability and innovation. Established in 2020, Vitacore is driven by our mission to develop transformative products and services that address critical global issues, ensuring ethical practices and effective outcomes for the betterment of humankind and the planet. Our journey began with a focus on the healthcare sector, where we became leaders in manufacturing recycling single-use protective equipment. Today, we apply our expertise and innovative spirit to broader challenges, developing advanced technologies, sustainable practices, and innovative manufacturing processes that redefine what is possible across various industries.

About the Role:
Vitacore is looking for a driven, strategic, and entrepreneurial Senior Business Development Manager to help commercialize some of Canada’s most innovative medical technologies.

Your primary focus will be growing our newly launched custom CPAP mask platform, building relationships with sleep clinics, respiratory therapists, healthcare providers, distributors, and strategic partners across North America.

Unlike a traditional medical device sales role, you’ll also have the opportunity to support commercialization of future technologies emerging from Vitacore’s R&D pipeline. This may include helping launch entirely new products, developing strategic partnerships, or presenting early-stage innovations to investors, government organizations, and commercialization partners.

This is an ideal opportunity for someone who enjoys building something from the ground up and wants to help shape the future of healthcare innovation.

Responsibilities include:

• Drive commercial growth of Vitacore’s custom CPAP mask platform.
• Build relationships with sleep clinics, respiratory therapists, pulmonologists, hospitals, distributors, and healthcare organizations.
• Identify new business opportunities across Canadian and international markets.
• Lead the sales process from prospecting through implementation.
• Develop strategic partnerships that support long-term commercialization.
• Collaborate closely with Product Development, Engineering, Marketing, Manufacturing, and Leadership during product launches.
• Gather customer feedback to help shape future product development.
• Support commercialization of future medical technologies developed by Vitacore.
• Where appropriate, assist with presentations to investors, commercialization partners, government organizations, and strategic stakeholders.
• Represent Vitacore at conferences, industry events, and trade shows.
• Maintain CRM records and sales forecasts.

Skills and Qualifications:

• 7+ years of business development or strategic sales experience.
• Proven success developing new business and growing key accounts.
• Experience selling into one or more of the following is strongly preferred:
  • Medical devices (strongly preferred)
  • Sleep medicine
  • Respiratory care
  • CPAP or DME
  • Healthcare
  • Hospital
  • Health Authorities
  • Clinics
  • Government
  • B2B healthcare
• Bonus experience:
  • Commercializing new medical technologies.
  • Launching new products.
  • Venture capital or commercialization experience.
  • Startup or high-growth companies.
• Experience managing complex sales involving multiple stakeholders.
• Excellent presentation, negotiation, and relationship-building skills.
• Comfortable engaging with executives, clinicians, procurement teams, government organizations, distributors, and end users.
• Highly self-motivated with an entrepreneurial mindset.
• Strong organizational and project management skills.
• Experience using CRM software (Salesforce or similar) is an asset.
• Valid driver’s licence and willingness to travel as required.

Compensation:

• $80,000 - $90,000 annual salary + uncapped commission + bonuses.
• Health & Dental benefits.
• 3 weeks paid vacation.
• Tuition Assistance Program.
• Multiple company events throughout the year.

About Vitacore Industries:

Vitacore Industries Inc. manufactures personal protective equipment for Canadian frontline workers, available on demand. Our facility houses state-of-the-art equipment to produce millions of respirators every month. Vitacore is committed to serving Canadians. All of our current and future PPE is made using a Canadian supply chain and quality Canadian materials. Our main customers are in the Health Care Industry supporting our long-term growth and sustainability.