Talent.com
CaseWare
VP, Demand Generation (Growth Marketing)CaseWare • Toronto, ON
VP, Demand Generation (Growth Marketing)

VP, Demand Generation (Growth Marketing)

CaseWare • Toronto, ON
30+ days ago
Job type
  • Full-time
  • Permanent
Job description
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!As the VP, Demand Generation (Growth Marketing), you will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue. Reporting to the Chief Marketing Officer, you’ll lead a high-performing team across regional growth marketing, SEO, lifecycle marketing, web, and analytics, and collaborate closely with sales and product leaders to execute integrated campaigns that resonate with our target audiences. This is a New Role This is a Full-time permanent position Location: This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.

What you will be doing:

  • Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets.
  • Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.
  • Lead and mentor a team of growth marketers, channel specialists, and analysts.
  • Partner with regional marketing teams to localize campaigns and optimize performance across geographies.
  • Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.
  • Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.
  • Manage and optimize multi-million dollar marketing budgets across channels and regions.
  • Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation.
  • Champion the adoption of AI-powered tools and technologies across the global marketing function to enhance targeting, optimize spend, and scale campaign execution

What you will bring:

  • 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
  • Proven track record of scaling global demand generation programs in SaaS or technology environments.
  • Deep expertise in digital marketing channels, marketing automation platforms (, HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (, Salesforce).
  • Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
  • Exceptional leadership, communication, and cross-functional collaboration abilities.
  • Experience in the accounting or audit industry is a plus but not required.
  • Proven ability to drive strategic adoption of AI and emerging marketing technologies to improve performance, efficiency, and competitive positioning at scale.
What's in it for you:️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Create a job alert for this search

VP, Demand Generation (Growth Marketing) • Toronto, ON

Similar jobs

VP, Client Engagement

WilliamthomasdigitalToronto, ON, CA
Full-time

William Thomas Digital (WTD) is seeking a bold, experienced, and client-obsessed leader to join our growing agency as.In this role, you’ll be at the forefront of shaping how some of North America’s... Show more

 • Promoted

VP, Global Marketing

JLI Consulting Talent Searchtoronto, on, Canada
Full-time

Industry: Consumer Electronics/E-Commerce.Job Description - VP, Global Marketing.A Canadian success story who builds cross-platform (web, app and eReader) digital reading experiences on the interna... Show more

 • Promoted

VP of Product

Motion RecruitmentToronto, ON, CA
Full-time

We're hiring a VP of Product (Full-Time, in-person in Etobicoke) for an established North American consumer technology organization entering its next phase of digital growth.The company is making a... Show more

 • Promoted

VP, Demand Generation (Growth Marketing)

CasewareToronto, ON, CA
Permanent

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and availab... Show more

 • Promoted

VP of Sales - Lead Revenue Growth (Remote/TO)

021 StrategicToronto, ON, CA
Remote
Full-time

A leading strategy firm in Toronto is seeking a VP of Sales to drive revenue growth and optimize the sales process.The ideal candidate has extensive B2B sales experience and a proven track record i... Show more

 • Promoted

VP of AI-Driven Retail & Lifestyle Growth

AquentToronto, ON, CA
Full-time

A leading staffing firm is seeking a VP of Retail & Lifestyle in Toronto.This strategic role involves leading a team, fostering client relationships, and managing P&L for profitable growth.The idea... Show more

 • Promoted

VP, Integrated Communications & Growth

Talk ShopToronto, ON, CA
Full-time

A leading communications agency in Toronto seeks a Vice President, Integrated to lead high-value accounts and champion business growth.You will guide integrated communications programs, ensuring th... Show more

 • Promoted

Pipeline-Focused Demand Generation Manager

PheedLoopToronto, ON, CA
Full-time

Step into a crucial role at PheedLoop as a Pipeline-Focused Demand Generation Manager.Focus on driving revenue through effective marketing strategies and targeted campaigns.This role is ideal for s... Show more

 • Promoted

Vp Growth - $160,000 - $175,000 A Year

PublicisToronto, Canada
Full-time

The VP of Growth leads agency growth, focusing on new business wins and strategic partnerships, requiring experience in creative brief writing, pitch strategy, and client relations. Show more

 • Promoted

Remote Growth BDR — Insight-Driven Lead Generator

The Conference Board of CanadaToronto, ON, CA
Remote
Full-time

A leading research organization is seeking a Business Development Representative to conduct outbound lead generation and support sales efforts.This remote position requires excellent communication ... Show more

 • Promoted

VP, Marketing

RoadpostToronto, ON, CA
Full-time

At Roadpost, we've spent years earning the trust of people who depend on reliable communication when it matters most — beyond cellular coverage, in the world's most remote places.That foundation ga... Show more

 • Promoted

Lillio Growth-Focused Demand Generation Manager

Lillio (formerly HiMama)Toronto, ON, CA
Full-time

Make a significant impact in child education with Lillio as a Demand Generation Manager.Lead the charge in generating and converting quality leads through innovative marketing strategies.You will p... Show more

 • Promoted

Humber’s VP, Innovation & Strategic Growth

Knightsbridge Robertson SurretteToronto, ON, CA
Full-time

Take the helm at Humber Polytechnic as Vice-President of Innovation and Strategic Growth, championing educational transformation and economic productivity.Forge impactful partnerships in this key r... Show more

 • Promoted

Rokt Growth Marketing Leadership

Rokttoronto, on, Canada
Full-time

Take charge as a Growth Marketing Lead at Rokt, where innovation meets ecommerce leadership.Engage in both strategic development and tactical execution from our Toronto office.At Rokt, you will be ... Show more

 • Promoted

VP Product Development: Lead Innovation & Growth

GlassRatner CanadaRichmond Hill, York Region, CA
Full-time

A rapidly growing consumer goods company in York Region is seeking a Vice President of Product Development.This role involves partnering with the CEO to define product strategy and leading the prod... Show more

 • Promoted

VP of Sales for Growth in GovTech

CityliticsToronto, ON, CA
Full-time

Drive significant revenue growth as the Vice President of Sales at Citylitics, specializing in predictive sales intelligence for public infrastructure.This in-office role calls for strategic oversi... Show more

 • Promoted

VP R&D

MetalBearToronto, ON, CA
Full-time

MetalBear is a fast-growing, product‑led startup in the developer tools space.We build tools that help developers move faster and safer in cloud‑native environments.Our flagship open‑source product... Show more

 • Promoted

Strategic B2B Growth Hunter — LED Lighting Solutions

OmnifyMarkham, York Region, CA
Full-time

A leading lighting solutions firm is seeking a Business Development Executive in Markham, ON.This role focuses on identifying new clients and driving the sales cycle.Successful candidates will have... Show more

 • Promoted

Vp, Revenue Marketing: Global Growth Engine - C$200,000 - C$230,000 A Year

Global cybersecurity organizationNorth York, Canada
Full-time

Seeking a VP of Revenue Marketing to build a global revenue engine, oversee pipeline creation, and drive demand marketing strategies for ARR growth in the cybersecurity sector. Show more

 • Promoted

VP of Sales — Remote, Fast-Track to $1M+/yr

Lux Sales ConsultingToronto, ON, CA
Remote
Full-time

A leading sales consultancy is looking for a remote sales professional to engage with top-tier advisors and diagnose their business challenges.Your role will involve consultative sales, with opport... Show more