VP, Demand Generation (Growth Marketing)

Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!As the VP, Demand Generation (Growth Marketing), you will be responsible for driving scalable, data-driven marketing programs that fuel pipeline growth and revenue. Reporting to the Chief Marketing Officer, you’ll lead a high-performing team across regional growth marketing, SEO, lifecycle marketing, web, and analytics, and collaborate closely with sales and product leaders to execute integrated campaigns that resonate with our target audiences. This is a New Role This is a Full-time permanent position Location: This position is available to all applicants eligible to work in Canada and residing in Toronto, Ontario. This is a hybrid role, working from office 3 days a week from our Downtown, Toronto office.

What you will be doing:

• Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets.
• Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.
• Lead and mentor a team of growth marketers, channel specialists, and analysts.
• Partner with regional marketing teams to localize campaigns and optimize performance across geographies.
• Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.
• Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.
• Manage and optimize multi-million dollar marketing budgets across channels and regions.
• Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation.
• Champion the adoption of AI-powered tools and technologies across the global marketing function to enhance targeting, optimize spend, and scale campaign execution

What you will bring:

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
• Proven track record of scaling global demand generation programs in SaaS or technology environments.
• Deep expertise in digital marketing channels, marketing automation platforms (, HubSpot, Marketo, Pardot, Salesforce Marketing Cloud), and CRM systems (, Salesforce).
• Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
• Exceptional leadership, communication, and cross-functional collaboration abilities.
• Experience in the accounting or audit industry is a plus but not required.
• Proven ability to drive strategic adoption of AI and emerging marketing technologies to improve performance, efficiency, and competitive positioning at scale.

What's in it for you:️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ️We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.