Axonify is the AI-Powered Frontline Enablement Platform that helps organizations close the gap between learning and execution. By unifying learning execution and insights capabilities Axonify drives real business impacts for the worlds largest frontline organizations across retail grocery healthcare and financial services.
More than 4 million employees across 160 countries rely on Axonify today. Its an exciting time to join as we transform the company and build whats next.
Were a team that thinks deeply moves with intention and embraces new ideas. We learn quickly keep a sharp focus on real-world impact and take meaningful action to drive progress. And we do it as one team with openness creativity and a shared drive to keep pushing whats possible.
The Role
As Senior Marketing Operations Manager youll own the systems data and processes that keep our marketing and revenue teams running from campaign operations and attribution to tech stack governance and lead lifecycle management.
This role exists to make the marketing funnel measurable trustworthy and scalable ensuring pipeline and revenue decisions are grounded in reliable data. Reporting to the Senior Director Business Operations you act as the end-to-end owner of Marketing Operations.
What Youll Build
Marketing Technology & Infrastructure- Own the strategy administration and governance of the marketing tech stack (Marketo Bizible/Adobe Measure 6sense Qualified) as the final decision-maker on configuration and standards
- Define and enforce data standards across marketing systems ensuring clean reliable data flows into Salesforce
- Own vendor relationships for Marketing Ops-administered tools: manage renewals usage and performance against business needs
- Set build-vs-buy direction for the marketing stack evaluating new tools against existing capabilities and owning the recommendation
Campaign & Demand Generation Operations- Define and maintain the campaign infrastructure in Marketo program templates scoring models lifecycle stages lead routing and nurture logic that the marketing team executes within
- Define campaign operations standards for the marketing team: briefing process QA and post-campaign measurement frameworks
- Own account list management and data workflows in 6sense that support ABM program execution
- Partner with the broader Business Operations team on Clay workflows supporting marketing use cases including list building and audience segmentation
Attribution Analytics & Reporting- Own marketing attribution infrastructure (Bizible) and ensure attribution models are accurate well-documented and trusted by stakeholders
- Build and maintain dashboards for the VP Marketing and CRO: pipeline contribution MALSQL conversion CAC campaign ROI and channel performance
- Define the funnel definitions and reporting standards used across Marketing and RevOps driving alignment on data interpretation
- Support forecasting and planning cycles with clean accurate funnel data
Data Quality & Lead Operations- Own lead routing logic and rules in partnership with RevOps ensuring inbound leads reach the right rep at the right time (Qualified RingLead Marketo)
- Establish and maintain data hygiene practices: deduplication list management contact and account data maintenance and enrichment standards
Process Governance & Enablement- Define document and maintain Marketing Ops processes making them repeatable auditable and understood across the teams that depend on them
- Partner with Enablement to train GTM teams on new tools workflows and processes as theyre introduced
- Own the alignment of Marketing Ops strategy with the broader RevOps strategy
What Youll Bring
- 6 years in Marketing Operations or Revenue Operations ideally in B2B SaaS
- Marketo admin certification or equivalent hands on experience is required
- Salesforce proficiency required; admin experience is an asset.
- Strong working knowledge of marketing attribution (Bizible experience strongly preferred)
- Experience with Clay is an asset
- Familiarity with ABM platforms (6sense or Demandbase) is an asset
- Strong analytical skills with hands on experience in funnel data reporting and translating insights into recommendations
- Proven ability to manage complex cross-functional projects and influence without authority
- Proven ability to document processes clearly and communicate them across teams
- Experience working inside a RevOps structure that connects marketing sales and CS is a strong asset
Work Location
This role is open to candidates who are located in and authorized to work in Canada with working hours aligned to the
Eastern Time Zone. Strong preference will be given to candidates who are located within a commutable distance of our
Waterloo office.
For our hybrid employees we embrace a hybrid-flexible work environment. Most days you choose the location that best supports your workyour home office or our Waterloo or Toronto offices. On Wednesdays Axonifers within commuting distance come together for Work from Work Wednesdaysa day designed for collaboration connection and meaningful in-person moments.
Whether you are working remotely or in a hybrid environment at Axonify you will have the tools resources and support you need to succeed.
What Youll Love About Axonify:
We offer a comprehensive total rewards package designed to support your wellbeing growth and overall success. Heres what you can expect:
Competitive Compensation: The estimated base salary range for this role is:
- $103000 - $128000 - $153000 CAD for candidates based in Canada
This range reflects growth from building capability in the role to fully excelling over time with most new hires joining near the midpoint. Actual salaries may vary within the range or above or below it based on factors such as experience skills location and business needs.
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
Time Off: 4 weeks of vacation 7 Life Care Days and a flexible holiday program to choose the religious spiritual and cultural holidays that matter most to you.
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
Family & Future Support: Parental top-up New Parent Days and matched retirement savings for a secure future.
Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
Community Impact: Paid Volunteer Time to give back to the causes that matter to you.
In-Office Connection: Tasty Tuesdays in the office every other week because good food brings people together.
AI at Axonify
We believe AI should help people do their best work not replace the human judgment creativity and connection that make us who we are. AI is a tool we use to learn fast elevate our craft and focus on the work that truly creates impact. That shows up in our hiring process too.
We use AI-assisted tools to create a smoother more organized and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making the things that matter.
What AI doesnt do at Axonify is make hiring decisions. Every decision is made by real people using real judgment and grounded in our values.
Heres what that means for you as a candidate:- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. Were hiring people not prompts your ideas your experiences and your voice are what matter.
Diversity & Accessibility
We believe our teams unique experiences backgrounds cultures beliefs and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports empowers and delivers a sense of belonging for all team members.
We want to remove any barriers that may limit you from joining Axonify. Email
to let us know how we can support you with reasonable accommodations throughout the candidate journey.
Whats Next
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.
Learn more about Axonify at
Experience:Manager
Employment Type : Full-Time
Department / Functional Area: Business Operations
Experience: years
Vacancy: 1
Monthly Salary Salary: 103000 - 153000
