Director, Promotions & Loyalty

Title

Director, Promotions & Loyalty

Location

6300 Steeles Ave. West, Woodbridge

Position Summary

407 ETR is seeking a strategic, data-driven Director of Promotions & Loyalty to lead promotions, loyalty, and customer lifecycle marketing across one of north America’s most sophisticated toll highways. This role leads a high-performing promotions, loyalty and MarTech team, with accountability for driving revenue growth, customer value, and efficient network utilization through promotions, loyalty, and lifecycle optimization. The successful candidate will leverage analytical rigour, CRM, and marketing technology to build scalable growth strategies that deliver measurable impact and long-term customer value.

Duties & Responsibilities

• Promotions and Loyalty Leadership: Lead integrated, growth strategies leveraging promotions and loyalty across the customer lifecycle, including acquisition, usage, retention, and long-term value creation.
• Design and oversee personalized, data-driven lifecycle programs, leveraging segmentation, trigger-based journeys, and behavioural insights to influence customer usage and growth.
• Own a rigorous test-and-learn agenda across promotions, loyalty, and lifecycle journeys, driving continuous optimization through experimentation, measurement, and rapid iteration.
• Advance promotions and loyalty to maximize customer engagement and long-term value, ensuring a cohesive and integrated approach across promotions and lifecycle initiatives.
• Identify and unlock incremental growth and efficiency opportunities by optimizing digital channels, marketing technology, and campaign decisioning frameworks.
• Operate at scale across a large, diverse customer base, balancing growth objectives in a dynamic, real-world operating environment.

Insights & Performance Optimization

1. Oversee performance analytics, forecasting, and reporting to surface trends, optimize initiatives, and inform strategic decision-making.
2. Translate complex data into clear, actionable insights and decision frameworks for senior leadership influencing enterprise growth and customer strategy.

Capability Development

1. Define, build, and scale marketing capabilities including personalization, automated decisioning, and lifecycle orchestration while shaping the operating model, governance, and ways of working needed to sustain growth at scale.
2. Stay ahead of emerging trends and best practices in leveraging promotions and loyalty, and customer experience.

Leadership & Collaboration

1. Lead, mentor, and develop a promotions and loyalty team across promotions, loyalty, and lifecycle strategy.
2. Establish clear growth principles and metrics to align teams, guide decision-making, and scale impact consistently across initiatives.
3. Act as a trusted advisor to senior leadership, shaping enterprise growth and customer strategy.
4. Partner across Team 407 ETR to align priorities, manage dependencies, and deliver integrated, customer-centric outcomes.
5. Champion a data-driven, customer-focused culture grounded in accountability, innovation, and continuous improvement.

Qualifications

• 10+ years of senior-level experience in data-driven marketing, customer lifecycle, or related roles.
• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• Proven track record of owning strategy and delivering profitable revenue and customer growth outcomes.
• Strong CRM expertise (Salesforce), including journey orchestration, personalization, and campaign automation.
• Experience leading high-performing, cross-functional teams.
• Exceptional strategic thinking, executive communication, and influence skills.

Key Competencies

• Enterprise strategic thinking and commercial acumen.
• Advanced, data-driven decision-making.
• Customer-centric, outcome-focused mindset.
• People leadership and talent development.
• Cross-functional influence and collaboration.
• Experience leading in complex, ambiguous environments where customer outcomes, business performance, and operational constraints intersect.

Success Measures

• Sustained revenue growth and efficient network utilization driven by promotion and loyalty optimization.
• Demonstrated innovation in promotions and loyalty that improves customer value and long-term sustainability.
• Increased digital conversion, engagement, and lifecycle performance.
• Strong team performance, development, and employee engagement.

EEO Statement

We are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole. Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive. Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.

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