Head of Paid Social

This role is focused on paid social. We’re looking for a results-driven, hands‑on growth leader to own and scale our Paid Social programs. As the Head of Paid Social, you’ll be responsible for driving customer acquisition and high-quality lead generation across our home services portfolio (e.g., home remodeling, roofing, window replacement), with Paid Social at the center of our growth strategy.

You’ll oversee an annual media budget exceeding $25M, with a mandate to significantly accelerate performance across paid social and native channels. In parallel, you’ll play a critical role in launching and scaling a new business vertical that will rely heavily on Paid Social to fuel its market entry and long-term growth.

This role blends strategic ownership with deep, hands‑on leadership—setting the vision for growth marketing while remaining close to the data, platforms, and creative that drive results.

in‑person role based in our Victoria, BC office, reporting directly to the CMO. You’ll begin with 2 direct reports and will be responsible for scaling the team in alignment with our aggressive growth plans. This role sits at the epicenter of growth for our home services business, driving the audience acquisition strategies that power increasing client demand.

What you will do:

• Own & Evolve the Paid Social Growth Strategy
  • Own the end‑to‑end strategy, planning, and execution of our Paid Social and Native Advertising programs across Meta, TikTok, YouTube, and emerging platforms.
  • Manage and optimize a multi‑million dollar budget with a focus on efficient scale, lead quality, and sustained growth.
  • Define and continuously evolve our paid social growth roadmap to support both mature lines of business and new vertical launches.
  • Serve as an internal and external subject‑matter expert and thought leader in Paid Social and performance marketing.
• Drive Channel Performance & Innovation
  • Champion a test‑and‑learn culture: design experiments, analyze results, and rapidly operationalize wins across channels and markets.
  • Regularly dive into performance data yourself, spotting trends, anomalies, and opportunities, and translating insights into action.
  • Continuously optimize targeting, bidding, creative, and spend to hit CPL, lead volume, and quality goals.
  • Lead the adoption and scaling of AI‑powered tools to accelerate creative development and testing across static and video formats.
  • Partner closely with Sales, Product, and Creative to align goals, improve downstream performance, and unlock new growth levers.
• Set the vision and direction for the Growth Marketing team, fostering a culture of accountability, curiosity, and continuous improvement.
• Coach and develop talent through clear growth paths, regular feedback, and hands‑on mentorship.
• Scale the function in 2026 and beyond: defining roles, hiring top talent, and leveling up capabilities as spend and complexity grow.
• Executive Reporting & Insights
  • Deliver clear, compelling performance updates and growth insights to senior leadership, including recommendations, forecasts, and risks.
  • Own attribution learning, performance analysis, and forward‑looking planning.
  • Ensure daily and weekly reporting is accurate, timely, and actionable.

Who you are:

• 8-12+ years of experience in performance or growth marketing, with deep expertise in Paid Social.
• Proven success owning and scaling multi‑million dollar paid media budgets.
• Strong background in high‑volume lead generation, ideally within home services or similar performance‑driven verticals.
• A fast‑moving, adaptable leader who thrives in dynamic environments and embraces experimentation, rapid iteration, and change.
• Highly analytical, with experience optimizing for CPL, lead volume, and lead quality.
• Comfortable staying hands‑on in platforms like Meta Ads, TikTok Ads, YouTube, and other Paid Social tools when needed.
• Experienced using AI‑driven creative and performance tools to produce and scale high‑performing ad assets.
• BS/BA in Marketing or Business required; MBA a plus.

Compensation will be determined by factors including knowledge and skills, role‑specific qualifications, market location, and experience. Compensation: $155k-185k annually, plus a bonus plan.

Life at Buyerlink:

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well‑being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in‑office.

Privacy:

The types of Personal Information we may collect (directly from you or from Third Party‑sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills‑based assessment administered through an approved third‑party provider. In some cases, and only with your explicit consent at the time of testing, AI‑based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

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